CO-FOUNDER

Heidi has been in the beauty industry for 40 years. Her first job in the industry was with Davidson Beauty Supply. When they opened their very first store in Falls Church, Virginia, Heidi was their very first store team member! Heidi and her husband, Steve, co-founded Beautyscope in 2002.

For Heidi, the best part of her job is the people! She loves the community of people that make up this industry and their willingness to support each other. From manufacturers to distributors to salon professionals, everyone is so willing to share their successes and help you avoid their hard lessons.