Alter Ego Italy

Alter Ego Italy Specialty Care

Alter Ego Italy Professional Solutions

Alter Ego Italy

BEAUTY & KINDNESS


A correct balance between science and nature expressed in innovative and highly performing products. An accurate selection of ingredients up to 99% of natural origin, vegan-friendly and highly biodegradable formulas.

Our commitment to choose recycled and recyclable packaging, as for instance the use of 100% recycled PET bottles and the choice of labels and materials in environmentally sustainable and eco-friendly FSC-certified paper.

MIRACLE COLLECTION


Enriched with new and advanced formulations designed to effectively restore vitality, beauty and youthfulness to mature hair structures. Miracle Collection formulated to transform hair texture and counter oxidative stress.

HASTY TOO


HASTY TOO is a new vision of styling inspired by fashion to interpret all hairstyles. It is designed to satisfy every styling need and to create a palette of unique & appealing textures. Light and easy to use, HASTY TOO is enveloped in a sensual fragrance profile.

GROOMING -FOR MEN-


GROOMING FOR MEN, the exclusive line of products designed to fulfill all the needs of the MALE GROOMING RITUAL. Collection MEN (Care & Styling) and BEARD, 2 specific areas to guarantee well-groomed looks and styles each and everyday; formulated with active ingredients that tackle common problems in order to offer specific solutions: restore strength and vigor to the hair structure, refresh and cleanse the scalp and add texture and definition during styling.

resources

LOCAL EDUCATION

View Upcoming Local Alter Ego Education Events

ALTER EGO SITE

View the Alter Ego Italy website

INSTAGRAM

Follow @alteregoitalyhq on Instagram

INSTAGRAM

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YOUTUBE

Subscribe to Alter Ego Italy on YouTube

FACEBOOK

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BLOG

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offered in

DC

Washington, District of Columbia

DE

The State of Delaware

MD

The State of Maryland

NC

The State of North Carolina

SC

The State of South Carolina

VA

The State of Virginia

WV

The State of West Virginia

Mastercare Color Care Shampoo

COLOR PROTECTION SHAMPOO:
It gently cleanses by preventing the cosmetic colour from fading, maintaining shine and intensity for longer. The formula with organic Argan oil enhances the result by adding shine and silkiness.

USE: Apply to wet hair and scalp, leave on for a few minutes and then rinse. Apply again if necessary

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • GOJI BERRIES: they slow down oxidation by prolonging the cosmetic colour duration.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Color Care Conditioner

LIGHT COLOR PROTECTION CONDITIONER:
Smoothens hair fibres and makes hair easier to comb without weighing it down. It helps preventing the cosmetic colour from fading and maintaining shine and intensity for longer.

USE: apply evenly through the lengths and ends and massage gently. Leave on for a few minutes and rinse.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • GOJI BERRIES: they slow down oxidation by prolonging the cosmetic colour duration.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.
  • SHEA BUTTER: deep nourishment and hydration; leaves hair soft and shiny

Mastercare Color Care Conditioning Cream

INTENSIVE COLOR PROTECTION TREATMENT:
Deeply nourishes the hair fibre, preventing the cosmetic colour from fading. Its rich texture makes cuticles smoother, enhancing softness and brightness.

USE: apply evenly through the lengths and ends and massage gently. Leave on for 3-5 minutes, lather and then rinse.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • GOJI BERRIES: they slow down oxidation by prolonging the cosmetic colour duration.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.
  • SHEA BUTTER: deep nourishment and hydration; leaves hair soft and shiny

Mastercare Color Care Leave-in Conditioner

TWO-PHASE COLOR PROTECTION CONDITIONER:
No-rinse two-phase treatment. It wraps the hair fibre making it easy to comb, silky, shiny and bouncy.

USE: after shampooing or applying a treatment, shake the product and spray evenly on towel-dried hair, without rinsing. Comb and style as desired.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • LITCHI EXTRACT: maintains and preserves the colour of both natural and cosmetically coloured hair; nourishes hair deeply and gives it shine
  • GOJI BERRIES: they slow down oxidation by prolonging the cosmetic colour duration.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Curly Hair Shampoo

CURL DEFINITION SHAMPOO:
Controls frizzy effect, defines curls giving the hair softness, shine, and a soft cashmere effect

USE: Apply to wet hair and scalp, massage and leave on for a few minutes and then rinse. Apply again if necessary

BENEFITS:

  • Deep hydrating action
  • Counteracts the frizzy effect
  • Provides shine and softness
  • Ideal for wavy and curly hair
  • 98% of natural origin ingredients

Mastercare Curly Hair Mousse

CURLY HAIR MOUSSE:
Controls frizzy effect, defines curls giving the hair softness, shine, and a soft cashmere effect

USE: evenly distribute a suitable quantity of product on freshly washed hair. Proceed with styling.

BENEFITS:

  • Hydrating mousse
  • Ideal for wavy and curly hair
  • Gives elasticity and hydration for a natural effect
  • Creates full and light curls
  • 98% of natural origin ingredients

Mastercare Hydrate Shampoo

BALANCED HYDRATION SHAMPOO:
The silicone-free formula enriched with Aloe Vera maintains the ideal hair moisture balance, leaving long-lasting hydrated and vital hair.

USE: Apply to wet hair and scalp, massage and leave on for a few minutes and then rinse. Apply again if necessary

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • ALOE VERA: visibly improves the appearance of dry and treated hair; excellent source of hydration; shinier and more resistant hair

Mastercare Hydrate Gel Conditioner

COLOR PROTECTION SHAMPOO:
The special gel formula gently conditions and improves the level of hydration of ends and lengths, perfecting structure. Hair is more elastic, softer and easier to comb.

USE: apply evenly through the lengths and ends and massage gently. Leave on for a few minutes and rinse.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • ALOE VERA: visibly improves the appearance of dry and treated hair; excellent source of hydration; shinier and more resistant hair
  • CASTOR OIL: revitalises the hair fibre and prevents split ends; has a deep moisturising action that enhances hair silkiness and combability

Mastercare Hydrate Whipped Cream Mousse

COLOR PROTECTION SHAMPOO:
It gently cleanses by preventing the cosmetic colour from fading, maintainingshine and intensity for longer. The formula with organic Argan oil enhances the result by adding shine and silkiness.

USE: Apply to wet hair and scalp, leave on for a few minutes and then rinse. Apply again if necessary

ACTIVE PRINCIPLES:

  • SUNFLOWER SEEDS: improve the moisture balance of hair, making it silky and shiny; frizz-control action
  • MILK PROTEINS: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Repair Shampoo

RESTRUCTURING SHAMPOO FOR TREATED AND DAMAGED HAIR:
Gently cleanses and strengthens the hair structure while protecting the fibre. Guarantees an immediate repairing effect, leaving hair strong, healthy and shiny.

USE: apply to wet hair and scalp, massage and leave on for a few minutes and then rinse. If necessary, repeat the application.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • K-COMPLEX TECHNOLOGY: regenerates and repairs the structure of hair, improving its surface; adds strength and elasticity; makes hair smoother, preventing breakage and split ends
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Repair Conditioning Cream

RESTRUCTURING CREAM FOR TREATED AND DAMAGED HAIR:
Its rich texture deeply nourishes and strengthens the hair fibre. Performs a repairing action that adds body to hair and makes it easier to comb.

USE: apply evenly through the lengths and on the ends and massage gently. Leave on for a few minutes and rinse

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • K-COMPLEX TECHNOLOGY: regenerates and repairs the structure of hair, improving its surface; adds strength and elasticity; makes hair smoother, preventing breakage and split ends
  • OATS EXTRACT:wraps the hair fibre and protects it from external agents; adds strength by providing hydration and shine
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Repair No Breakage

NO-BREAKAGE TREATMENT FOR TREATED AND DAMAGED HAIR:
It strengthens the fibre and provides a deep repairing action, helping prevent split ends. Hair is stronger and more resistant.

USE: apply on towel-dried hair, especially on the most damaged areas. Do not rinse and go ahead by drying normally.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • K-COMPLEX TECHNOLOGY: regenerates and repairs the structure of hair, improving its surface; adds strength and elasticity; makes hair smoother, preventing breakage and split ends
  • OATS EXTRACT:wraps the hair fibre and protects it from external agents; adds strength by providing hydration and shine
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Silk Oil Shampoo

SILK-EFFECT BRIGHTENING SHAMPOO:
Gentle, luxury cleansing action both on treated & natural hair. Nourishes and smooths even the most rebellious hair.

USE: Apply to wet hair and scalp, leave on for few minutes and then rinse. Apply again if necessary

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.
  • SHEA BUTTER: deep nourishment and hydration; leaves hair soft and shiny

Mastercare Silk Oil Conditioning Cream

SILK-EFFECT TAMING TREATMENT:
Intensive treatment on both natural and treated hair. Gives shine and softness. Intensive anti-frizz action for a silky effect.

USE: Apply evenly to the lengths and ends, massage gently. Leave on for 3-5 minutes, lather and then rinse.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.
  • SHEA BUTTER: deep nourishment and hydration; leaves hair soft and shiny

Mastercare Silk Oil Blend Oil

BEAUTIFYING OIL TREATMENT FOR HAIR:
Luxury treatment for both natural and treated hair. Immediate shine and softness. A blend of precious and nourishing oils.

USE: Apply few drops on damp hair before styling for extra protection or to dry hair for added brilliance & control. External use only.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • GOJI BERRIES: they slow down oxidation by prolonging the cosmetic colour duration.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Silk Oil Illuminating Treatment

LEAVE-IN BRIGHTENING TREATMENT:
Illuminating lotion for the control of the most rebellious hair. Leave-in Formula. Penetrates and nourishes the fiber. Perfectioning effect for maximum lightness and silkness.

USE: Evenly apply to lengths and ends on towel-dried hair. Leave it on for a few minutes. Do not rinse, style as desired.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • GOJI BERRIES: they slow down oxidation by prolonging the cosmetic colour duration.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Silk Oil Intensive Treatment

RINSE-OFF INTENSIVE CONDITIONING TREATMENT:
Rich formula ideal for the most rebellious hair. Fights frizzy effect. Increases silkness and combability. Long lasting controlling effect.

USE: Evenly apply to lengths and ends on towel-dried hair. Leave it on for a few minutes. Rinse and style as desired.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • GOJI BERRIES: they slow down oxidation by prolonging the cosmetic colour duration.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Silver Maintain Shampoo

NO-YELLOW NEUTRALISING SHAMPOO:
It gently cleanses and effectively counteracts unwanted yellow tones, enhances shine and promotes long-lasting brilliance. The hair is silky, easy to comb and soft to the touch.

USE: apply to wet hair and scalp, massage and leave on for a few minutes and then rinse. Apply again if necessary.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • VIOLET PIGMENT: effectively neutralises and counteracts unwanted yellow tones; adds long-lasting shine
  • GOJI BERRIES: they slow down oxidation by prolonging the cosmetic colour duration.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Silver Maintain Conditioner

NO-YELLOW NEUTRALISING CONDITIONER:
Formulated with violet pigment, it intensifies the natural or cosmetic colour of hair, neutralising unwanted yellow tones. Hydrates and nourishes hair, leaving it light, silky and shiny.

USE: apply evenly through the lengths and ends and massage gently. Leave on for a few minutes and rinse.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • VIOLET PIGMENT: effectively neutralises and counteracts unwanted yellow tones; adds long-lasting shine
  • GOJI BERRIES: they slow down oxidation by prolonging the cosmetic colour duration.
  • ORGANIC ARGAN OIL: revitalizes and strengthens the hair fibre; has a deep moisturising action that enhances hair silkiness and combability.

Mastercare Volume Shampoo

VOLUME SHAMPOO FOR FLAT HAIR:
Ultra light formula enriched with cotton and bamboo. Transforms hair and restores long lasting volume.

USE: Apply to wet hair and scalp, massage and leave on for a few minutes and then rinse. Apply again if necessary

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • BAMBOO EXTRACT
  • COTTON OIL

Mastercare Volume Spritz Infusion

TEXTURIZING SPRAY WITH VOLUMIZING ACTION:
Filling lotion. Gives tone, volume and structure. Volume from the roots. Elastic, strong and soft hair from roots to ends.

USE: After cleansing with Volume Shampoo, spray over damp hair. Do not rinse and style as desired. Shake well prior to each use.

ACTIVE PRINCIPLES:

  • URBAN SHIELD TECHNOLOGY: creates an anti-pollution shield that protects hair from the aggression of external agents; slows down cosmetic colour fading.
  • BAMBOO EXTRACT
  • COTTON OIL

Grooming for Men Cleansing Shampoo

REFRESHING & FORTIFYING SHAMPOO
pH: 5.0-5.5

FRAGRANCE: mint

ACTIONS:

  • Tea Tree Oil helps to remove impurities, leaving the hair clean and soft.
  • Tea Tree Oil also purifies and stimulates the scalp.
  • Ginseng restores strength and resistance, adding extra shine and vitality.

BENEFITS: Balanced pH cleanser suitable for frequent use.

USE: Wet hair, apply and massage well into hair and scalp; leave on for a few minutes before rinsing off. Repeat if necessary.

Grooming for Men Reinforcing Shampoo

REINFORCING SHAMPOO FOR WEAK HAIR WITH HAIR LOSS
pH: 4.5-5.0

ACTIONS:

  • Sage cleanses and purifies hair and scalp to stimulate thickening (Mint and Caffeine).
  • Caffeine, Mint, and Sage also restore incredible energy and wellness, replenish extraordinary strength, and enhance resistance.

USE: apply to wet hair and scalp, massage and leave on for 1-2 minutes. Rinse off well. Repeat application if necessary.

FRAGRANCE: blend of sage, peppermint and mint essential oils refreshes and energizes.

Grooming for Men Densifying Lotion

DENSIFYING AND THICKENING LOTION
pH: 4.0-4.5

FRAGRANCE: refreshing and energizing mix of Peppermint and Tea Tree essential oils

ACTIONS:

  • Tea Tree Oil purifies the scalp and Bisabolol reduces itching and irritation.
  • relaxes tense scalps
  • Hyaluronic Acid restores density and boosts volume
  • Keratin Lipsome improves the keratin structure of the hair
  • Panthenol hydrates and leaves hair easy to manage.

PLUS: hair looks and feels instantly stronger, thicker, easy to manage and style

USE: towel-dry hair and mist evenly on to clean scalp and massage gently. Dry. Do not rinse off.

Grooming for Men Refreshing Hair + Body Wash

REFRESHING SHOWER GEL
pH: 5.5-6.0

BENEFITS: Perfect for frequent cleansing, even daily. Refreshing and reinvigorating. Pleasant fragrance.

USE: apply to damp hair & skin. Massage gently and rinse off. Repeat if necessary.

FRAGRANCE: tarocco & citron (fresh, excellent toning action)

Grooming for Men Solo Gel

STYLING GEL MEDIUM HOLD

STYLING: perfect for well-defined looks

CHARACTERISTICS: flexy hold, styles and defines hair with exceptional brilliance.

USE: excellent for adding texture or for creating casual unstructured looks. Apply a small amount to dry hair and style. Add extra hold to short hair, apply to damp hair and blow-dry.

FRAGRANCE: Cool / Fresh

Grooming for Men Matte Gum

MATTE MODELLING PASTE

FRAGRANCE: Liquorice

STYLING: perfect for matte lived-in and textured looks

CHARACTERISTICS: medium hold factor, high definition, excellent for details

USE: apply a small amount to dry hair, work through and style as desired

Grooming for Men Working Paste

WET LOOK GEL

FRAGRANCE: Ginger Fresh

STYLING: messy and rugged wet-looks (semi-gloss)

CHARACTERISTICS: low hold factor, defines hair details without leaving build-up

USE: apply a small amount to dry or damp hair, work through and style as desired. Build-up free and can be applied as often as required.

Grooming for Men Brillantina

FRAGRANCE: Ginger Lime

STYLING: long lasting super glossy looks. Perfect for creating BANG ON vintage 50’s slicked-back styles.

CHARACTERISTICS: creamy texture, extremely easy to apply, leaves hair soft and easy to comb.

USE: apply a small amount to clean dry hair. Style as desired.

Grooming for Men Grey Maintain Color Care

COLOR MAINTENANCE SHAMPOO FOR GREY HAIR:
pH: 5.0-5.2

BENEFITS: Specific maintenance shampoo for both natural and cosmetically colored grey hair. It neutralizes unwanted brassy tones, enhances brilliance, and leaves hair soft and hydrated.

FORMULATION:

  • Plantacare Up, an ionic surfactive agent with excellent foaming properties and dermo tolerant
  • Guar Powder: Quarternized flour, vegetal derivation, highly conditioning properties

USE: Apply evenly to damp hair, massage gently, leave on for a few minutes. Rinse off well.

Grooming for Men Shaving Milk

Fragrance: mix of lemon grass and lavender essential oils give it a tangy citrus essence

Perfect for: partial or total beard shaving. Prepares the skin before shaving.

Actions/benefits:

  • super softening action helps the blade glide over the face
  • pleasant velvet texture and light fragrance
  • hydrates and nourishes skin, soothes redness, irritation, and itching
  • leaves skin feeling toned and refreshed

Use: apply evenly to damp skin, shave as usual

Grooming for Men Shave Oil

Fragrance: mix of lemon grass and lavender essential oils give it a tangy citrus essence

Perfect for: partial or total beard, goatee moustache shaving

Actions/benefits:

  • creates a protective barrier on the skin to guarantee a gentle shave
  • softening properties nourish, calm, and sooth dry and irritable skin

Use: dampen skin with warm water, apply a few drops onto skin and shave.

Grooming for Men After Shave Cream

Fragrance: mix of lemon grass and lavender essential oils give it a tangy citrus essence

Perfect for: soothing post-shave redness and irritation.

Actions/benefits:

  • hydrates and soothes skin after shaving
  • reduces taut feeling due to shaving
  • tones skin

Use: apply evenly to skin after shaving, massage gently until fully absorbed.

Grooming for Men Beard Balm

Fragrance: mix of lemon grass and lavender essential oils give it a tangy citrus essence

Perfect for: disciplining and taming frizz, leaves the beard easy to comb and brush. Softens, tones and adds shine.

Actions/benefits:

  • tones, shapes and hydrates, even the longest, thickest and most brittle beards. Restores a more natural and softer feel.
  • hydrates and protects the skin from dryness and itching.

Use: heat a little product on the palm and then apply to the beard and brush through.

Hasty Too Polishing Creme

SOFTENING PRE-STYLER
Perfect for medium, medium-thick and stressed hair structures, restores hydration leaving hair soft and easy to manage during styling. Smoothes
and softens the hair structure.

Hasty Too Volume Spray

VOLUME SPRAY
Delivers hold and volume to the roots for flexible styling. Ideal for fine, stressed and limp hair both natural and treated. Its low hold power creates soft volume and big body. Leaves hair weightless, soft and easy to brush.

Hasty Too Curls Amplifier

CURL DEFINING CREAM
Amplifies and defines curl movement. Improves hold while guaranteeing control and natural elasticity.

Hasty Too Smoothing Balm

TAMING AND SMOOTHING FLUID
Effective anti-frizz and anti-humidity actions reduce frizzy volume to guarantee looks that are perfectly smooth and poker straight. Perfect for wavy, frizzy or curly structures, makes brushing easy and guarantees smooth natural flyaway-free looks. Disciplines, controls leaving hair glossy, hydrated and smooth. Apply to straight hair structures to emphasize super smooth styling.

Hasty Too Raw Clay

MOLDING MATTE CLAY
Excellent for creating unstructured bang-on vintage styles. Weightless non greasy.

Hasty Too Blow Dry Hydro Gel

MEDIUM HOLD PRE-STYLING GEL
Gives hair elasticity, definition, and hydration. Helps the style last for longer. Perfect for drying with a hairdryer or without a source of heat. Enriched with desert date oil

Hasty Too Voluxious

VOLUMIZING HAIRSPRAY
For lovers of hi-tech and heights. Volumising hairspray elevates and satisfies structures in need of big body and super elasticity. Compact hold and rapid drying action. Ideal for all textures and lengths.

Hasty Too Love Me Curl

CURL DEFINER FLUID
When being flexible and supple is a prerogative. Modeling fluid perfect to create soft and supple definition. Magnificent memory effect for long lasting curl hold.

Hasty Too Instant Cleanse

DRY REFRESHING HAIRSPRAY
A just-showered shine effect for hair that is always on point. It cleanses and refreshes hair for soft and brushable hair. Leaving no white residue.

Hasty Too Headged

TEXTURIZING STYLING CREME
There are times when it is impossible to exist without structure. Triple action: thickens, energizes, models. Creamy fibre carries out an adhering action to restore body and structure to fine hair in need of texture. Controls shape and gives medium hold.

Hasty Too Volume Primer

VOLUMIZING PRIMER
Wraps a soft protective film around the hair shaft to leave hair looking and feeling thicker and healthier. On fine hair, it gives a great weightless volumizing effect from root to tip. The perfect foundation for all other styling products.

Hasty Too Volumizing Powder

MATTE EFFECT VOLUMIZING POWDER
Matte volumizing effect. Powder texture. Full-bodied, soft, and hydrated result. Texturized and volumized hair. Lifts and fixes the hair. Flexible hold

Hasty Too Sculptex Gel

EXTRA HOLD FLUID GEL
Perfection is found in multi-dimensionality. Be versatile and always one step ahead. Ultra strong fluid gel for highly personalized looks. Fluid texture with
hydrating properties fixes, freezes and builds lasting styles

Hasty Too Ocean Mist

TEXTURIZING BEACH STYLE SPRAY
An incredible mix of mineral salts for super beach babe inspired styles: guaranteed maximum texture and volume! Live that sexy windswept summer look all year round!

Hasty Too Light Imprint

MOLDING PASTE
For competitive characters with the desire to outshine. Multi-functional paste with hydrating properties perfect for accentuating, defining and separating
details. Ideal for all hair types. Excellent ultra-light finish effect.

Hasty Too Modelling Gel

MODELLING GEL
Alcohol free ultra strong hold modelling gel that defines, moulds and adds movement to hair. Its transparent texture dries quickly without leaving residue, giving hair style and body.

Hasty Too Hi-T Security

HEAT PROTECTION SPRAY
For uncompromising lovers of luxury. Guaranteed protection, flexibility and brilliance during all stages of heat styling.

Hasty Too Classic Pomade

CLASSIC POMADE
Water-based wax. Extreme shine. Works well for all hair types to complete styling, gives excellent control on curly and wavy hair.

Hasty Too Grip It On

HOLDING FOAM
Perfect for control freaks with a craving for discipline. Strong hold mousse for maximum body and lasting control with an excellent anti-frizz action.

ALTER EGO ITALY NEAR ME: REQUEST INFORMATION

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Alter Ego Italy Specialty Care

SCALP RITUAL

A line inspired by the beauty of nature for a total wellness experience. Delicate, effective treatments that ensure maximum respect for both the scalp and the environment. The packaging reflects the purity of our formulas, enriched with natural ingredients and a blend of essential oils with unique, enveloping scents. These precious oils are used for their many beneficial properties and their ability to rebalance the mind and body. Detailed research and the selection of unique, environmentally friendly certified natural ingredients has enabled us to develop cutting edge, high performance products with a focus on global sustainability.

SHEWONDER

Nature meets innovation generating a new ritual which emphasizes the kind soul of Alter Ego Italy. The SHE in SHEWONDER is referring to you: the user; WONDER is referring to the amazing and disruptive result achieved with this innovative treatment. This new ritual is a balance between wellness and performance. These versatile formulas smooth hair, giving it discipline and a soft feeling. The Clay of Volcanic Origin works to enrich minerals into the hair, and tame coarse, unruly, medium-to-thick hair.

URBAN PROOF EXPERIENCE COLLECTION

The URBAN PROOF EXERIENCE COLLECTION is a detoxifying and anti-pollution ritual for long lasting, protected and clean hair and body. This range is formulated with URBAN SHIELD TECHNOLOGY and is made up of 3 exclusive products rich in active ingredients that work together in perfect harmony to offer maximum protection from the urban environment. This cutting edge GMO-FREE technology is based on natural sugars derived from corn. This corn sugar creates a shield against pollution that protects the hair and body from environmental damage. The natural radiant quality and purity of the hair and skin are revealed with the restorative properties of this treatment system.

PASSION MASK

PASSION MASK is a nourishing colouring treatment. Designed as a deep conditioner with a double effect that nourishes and intensifies color, this illuminating treatment provides extraordinary shine and revives cosmetically coloured and natural hair. This ammonia and peroxide-free formula acts as a direct colorant for in-salon and at home use. With 16 intermixable nuances, your options are only limited by your imagination.

TROPICAL COLLECTION

The Alter Ego Italy TROPICAL COLLECTION provides ultimate protection against UVA and UVB exposure. This collection of nourishing and hydrating products focus on protecting the hair from the pigment degrading, dehydrating, and nourishment depleting effects of sun exposure.

resources

LOCAL EDUCATION

View Upcoming Local Alter Ego Education Events

ALTER EGO SITE

Visit the the Alter Ego Italy website

INSTAGRAM

Follow @alteregoitalyhq on Instagram

INSTAGRAM

Follow @alteregoitalynorthamerica on Instagram

YOUTUBE

Subscribe to Alter Ego Italy on Youtube

FACEBOOK

Like Alter Ego Italy on Facebook

BLOG

Follow the Alter Ego Blog

offered in

DC

Washington, District of Columbia

DE

The State of Delaware

MD

The State of Maryland

NC

The State of North Carolina

SC

The State of South Carolina

VA

The State of Virginia

WV

The State of West Virginia

Scalp Ritual Aroma Treatment

ESSENTIAL OIL DETOXIFYING TREATMENT

Restores the ideal condition of the skin, detoxifying and deeply cleansing the scalp.

KEY INGREDIENTS:

  • PEPPERMINT ESSENTIAL OIL: refreshing, detangling, antiseptic and disinfecting properties
  • SCOTS PINE ESSENTIAL OIL: skin-purifying properties
  • ORANGE EXTRACT: revitalizing, antiseptic and astringent properties
  • EUCALYPTUS LEAVES: antibacterial and soothing properties

Scalp Ritual Treatment Oil

OIL EXFOLIATING TREATMENT FOR THE SCALP

The delicate texture performs a slight exfoliating action in skins with dandruff and excess sebum. It rids the scalp of impurities, favoring the cellular turnover and preparing it for the next treatment

KEY INGREDIENTS:

  • SCOTS PINE ESSENTIAL OIL: skin-purifying properties
  • PIROCTONE OLAMINE: antiseptic and anti-oxidizing action. Helps to restore the natural microbial balance of the skin
  • LAVENDER OIL: calming and relaxing properties
  • LICORICE EXTRACT (GLYCERINE): for sensitive, delicate skins

Scalp Ritual Soothing Treatment

SOOTHING TREATMENT FOR THE SCALP

Soothing, moisturizing and rebalancing treatment for sensitive scalps. Ideal when used after the technical treatment. It creates a pleasant sensation of wellness, helping to sooth itchiness, redness and taut skin.

KEY INGREDIENTS:

  • LAVENDER OIL: calming and relaxing properties
  • BLUEBERRY EXTRACT: equalizing, anti-oxidizing, soothing and anti-reddening properties
  • ALOE VERA: moisturizes and soothes the skin
  • BISABOLOL: anti-inflammatory and soothing properties

Scalp Ritual Energizing Shampoo

ENERGIZING SHAMPOO FOR DELICATE SKIN AND HAIR

Specific shampoo especially formulated to restore bounce and resistance to fragile, brittle hair. Cleanses effectively and creates the ideal conditions for optimizing the effectiveness of the complementary anti hair loss treatment.

KEY INGREDIENTS:

  • VITAMIN PP/ VITAMIN B3: improves the skin barrier. Sebum-reducing, moisturizing and soothing properties
  • SAW PALMETTO EXTRACT: natural remedy for counteracting and preventing hair loss
  • PANTOTHENIC ACID (VITAMIN B5): moisturizing, emollient and soothing action. Restores the correct level of hydration to the hair

Scalp Ritual Calming Shampoo

SOOTHING SHAMPOO FOR SENSITIVE SKINS

Gentle, lightweight shampoo with a sweet scent. Formulated to cleanse, relax and soothe the most sensitive scalps. Ideal as a shampoo for alternating between treatments.

KEY INGREDIENTS:

  • POTASSIUM OLIVOYL PCA: moisturizing and emollient properties
  • BISABOLOL: anti-reddening properties
  • CHAMOMILE EXTRACT: anti-inflammatory and soothing properties

Scalp Ritual Pure Balancing Shampoo

REBALANCING, PURIFYING SHAMPOO

Purifying, rebalancing shampoo formulated to gently remove excess sebum and / or dandruff. Purifies and cleanses impure skins, leaving the hair light and clean.

KEY INGREDIENTS:

  • POTASSIUM OLIVOYL PCA: moisturizing and emollient properties
  • CHAMOMILE EXTRACT: anti-inflammatory and soothing properties
  • PIROCTONE OLAMINE: antiseptic and anti-oxidizing action. Helps to restore the natural microbial balance of the skin

Scalp Ritual Gentle Detangler

LIGHT REVITALIZING CONDITIONER

Lightweight, moisturizing conditioner for a complete after-shampoo treatment. Gently detangles the hair, leaving it light, soft and silky without dragging it down.

KEY INGREDIENTS:

  • ARGAN OIL: revitalizes, strengthens and moisturizes
  • SESAME OIL: strengthens and brightens
  • WHEAT PROTEIN: moisturizing and conditioning properties

Scalp Ritual Energizing Intensive Lotion

LOTION FOR DELICATE SCALPS AND FRAGILE, THIN HAIR

Intensive revitalizing lotion for stronger, more resistant hair. The leave-in activity adds extra energy, completely purifying the scalp.

KEY INGREDIENTS:

  • CRAMBE ABYSSINICA OIL: strengthens and nourishes the bulb of the hair
  • TRICHOGEN VEG: promotes the oxygenation of the hair bulb
  • PEPPERMINT ESSENTIAL OIL: refreshing, detangling, antiseptic and disinfecting properties

Scalp Ritual Essential Densifying Lotion

LOTION FOR SCALPS AND HAIR THAT IS FRAGILE AND PRONE TO HAIR LOSS

Densifying, thickening lotion made with natural essential oils. The synergy of the oils restores the correct biological cycle of the hair, deeply nourishing the hair bulb. Kind to the skin.

KEY INGREDIENTS:

  • EUCALYPTUS LEAF EXTRACT: antiseptic and soothing properties
  • CRAMBE ABYSSINICA OIL: strengthens and nourishes the bulb of the hair
  • PEPPERMINT ESSENTIAL OIL: refreshing, detangling, antiseptic and disinfecting properties

Scalp Ritual Bodifying Shampoo

DENSIFYING AND STIMULATING ACTION SHAMPOO

Stimulates the scalp and eliminates impurities. Frequent use shampoo. Strengthens the hair and restores its natural shine. 92% of natural origin ingredients

KEY INGREDIENTS:

Blend of purifying, strengthening and reinforcing active principles (Tea Tree Oil, Ginseng, Minerals)

Scalp Ritual Bodifying Lotion

LEAVE-IN DENSIFYING TREATMENT

Frequent use. Deeply nourishes the bulbs and levigates the cuticle. Hair is visibly fuller, healthier and stronger. Does not weigh down hair. 98% of natural origin ingredients

KEY INGREDIENTS:

Blend of purifying, strengthening and reinforcing active principles (Tea Tree Oil, Ginseng, Minerals)

Scalp Ritual Bodifying Tonic Mousse

LEAVE-IN TONING MOUSSE WITH A RE-MINERALIZING ACTION

Conditioning action on lengths and ends. Cashmere Effect. Controls the oxidative stress and perfects the structure. 98% of natural origin ingredients

KEY INGREDIENTS:

Blend of purifying, strengthening and reinforcing active principles (Tea Tree Oil, Ginseng, Minerals)

SheWonder Restorative Shampoo

MOISTURISING REGENERATING SHAMPOO

Thoroughly cleanses the skin of any impurities and residues, amplifying the effect of the subsequent treatment and leaing a plesent sensation of hydration, vitality, and well-being on the scalp.

FORMULATED WITH: A special blend of Natural Oils including Black Cumin Oil, Pataua Oil, and Tsubaki Oil.

HOW TO USE: Apply to damp hair and massage gently; rinse from the hair and follow with SheWonder Instant Shaping Mask.

SheWonder Instant Shaping Mask

INTENSIVE MODELLING MASK

Protects, regenerates and provides deep and immediate hydration to the skin and lengths resulting in disciplined, controlled, shiny and silky hair. Reduces styling times, with progressive memory effect.

FORMULATED WITH: A special blend of Clay, Starch Complex, and Shea Butter

DOUBLE USE:

PRE-SHAMPOO INTENSIVE RITUAL: suitable for hair with impure skin. With dry hair, distribute the product on the scalp, massage, leave it on for a few minutes, then add a little water, lather and rinse partially.

POST-SHAMPOO INSTANT RITUAL: After rinsing RESTORATIVE SHAMPOO, apply a small amount of product on the lengths, leave on for only 2 minutes, comb gently, then rinse and proceed with styling. It helps to reduce drying times, facilitate styling and increase its duration for visibly healthy, shiny, disciplined and controlled hair.

SheWonder Shine Oil Elixir

PERFECTING ILLUMINATING OIL

Makes hair instantly radiant and shiny at sight, soft and silky to the touch.

FORMULATED WITH: A special blend of Natural Oils including Black Cumin Oil, Pataua Oil, and Tsubaki Oil.

HOW TO USE: spray on the lengths and proceed to the desired styling. Do not rinse.

Urban Proof Shampoo

DETOXIFYING CHARCOAL SHAMPOO WITH ANTI-POLLUTION ACTION

BENEFITS: Its exclusive formula with Urban Shield Technology and Activated Vegetal Charcoal gently cleanses all types of hair, leaving it light, shiny and clean longer. It carries out an effective purifying action, removing impurities and particulate matter, protect- ing the hair against pollutants present in urban environments.

HOW TO USE: Apply on the scalp with wet hair and lather for a few minutes. Rinse thoroughly and, if necessary, repeat
the application.

WITH: 100% natural bamboo charcoal. Known for its powerful detoxifying properties, it acts like a “magnet”, trapping and
absorbing impurities, sebum and smog from the scalp and hair.

WITHOUT: Sulphates, parabens, artificial dyes, mineral oil, GMO

Urban Proof Cream

MOISTURIZING AND ANTI-POLLUTION ACTION. HAIR AND BODY FLUID

BENEFITS: Its gentle texture enriched with a precious mix of nourishing oils, sesame oil and argan oil, is perfect as either a nourishing conditioner for hair or an emollient cream for the body. Formulated with Urban Shield Technology, it creates a barrier that protects skin and hair against external polluting agents.

HOW TO USE: Apply to hair and body with a light massage. Do not rinse.

WITH: Argan oil: rich in Vitamin E and Omega 3 fatty acids. It revitalises, strengthens and moisturises. Sesame oil: moisturises and deeply nourishes for velvet-soft skin and shiny, strong hair.

WITHOUT: Sulphates, parabens, artificial dyes

Urban Proof Scented Mist

HAIR AND BODY FRAGRANCE WITH AN ANTI-POLLUTION ADDITIVE

BENEFITS: Its sophisticated notes and light and imperceptible texture envelop the hair and the skin, leaving them pleasantly scented and protected. It completes and enhances the anti-pollution action of Urban Proof Shampoo and Urban Proof Cream, creating a protective film against environmental agents. Ideal for taking along anywhere you go and use at any time.

HOW TO USE: Spray on hair and body any time you want to.

Urban Proof Hygiene Hand Emulsion

PURIFYING, CLEANSING HAND EMULSION

BENEFITS: Fast-drying. Good for frequent use.

Urban Proof Surface Hygiene Spray

SURFACE HYGIENE SPRAY

BENEFITS: Suitable for all surfaces. Ideal to sanitize combs/brushes. Fast-drying.

Urban Proof Hygiene Hand Gel

HAND GEL WITH A CLEANSING ACTION

BENEFITS: Designed to effectively cleanse hands and skin in a few seconds.

HOW TO USE: Pour the product on the palm of your hand and rub for 30 seconds. Repeat the process. The product is to be used without water.

Passion Color Mask

CONDITIONING AND NOURISHING COLOR TREATMENT FOR NATURAL AND COSMTICALLY COLORED HAIR

FORMULA: Direct colorant with a pH of 3.0-3.5, formulated without ammonia or hydrogen peroxide.

ACTION: Its articular molecular structure deposits direct pigments on the external surface of the hair structure. The cream formulation nourishes and delivers a balanced color result.

USE: After shampooing, put on professional gloves and apply to towel dried hair. Comb through and leave on for 3-15 minutes depending on desired intensity and result. Rinse well.

BENEFITS:

  • Ready to use
  • Fast & Easy
  • Versatile & Multipurpose
  • Personalized leave-on time of 3-15 minutes
  • Doesn’t leave build-up

SALON BENEFITS:

  • Addition to and personalization of the in-salon service menu
  • Adds extra value to the professional in-salon color services
  • Creates express color services
  • Increases salon visits
  • Professional and retail sizes available
  • Offers homecare option for color maintenance

15 NUANCES

  • BASIC COLORS: Choccolato, Castagna, Cacao, Nocciola, Caramel, Zucca
  • FANTASY COLORS: Orange, Amarena, Mirtillo
  • LIGHT WARM COLORS: Sabbia, Vanilla, Pesca
  • LIGHT COOL COLORS: Anrgento, Beige, Perla

Tropical Collection Rehab Shampoo

HYDRATING SHAMPOO

BENEFITS:

  • Gently cleanses all hair types after sun exposure
  • Eliminates build-up and all traces of salt and chlorine while offering deep hydration
  • Leaves hair silky soft and protected

Tropical Collection Splash It Conditioner

TWO-PHASE LEAVE-IN DETANGLING CONDITIONER IDEAL FOR USE ON FINE HAIR STRUCTURES

BENEFITS:

  • Protects and detangles all hair types
  • Provides hydration after sun exposure
  • Re-vitalizes the external part of the hair structure
  • Tames frizz and excellent anti-flying action
  • Leaves hair silky, smooth and soft to the touch

Tropical Collection De-Lite Oil

PROTECTIVE DRY OIL

BENEFITS:

  • Provides protection from external aggressive factor
  • Restores long lasting shine
  • Leaves hair feeling silky soft without feeling greasy
  • Defines and detangles for a frizz-free finish
  • Fast-absorbing and lightweight texture
  • Spray on hair before and during sun exposure

Tropical Collection Deep Recovery Mask

REGENERATING MASK

BENEFITS:

  • Nourishes and protects all hair types
  • Regenerates and renews stressed structures
  • Leaves hair silky soft, hydrated and tangle-free
  • Replenishes the inner hair structure with strength
  • Restores brilliance to external hair surface

Tropical Collection Shower Gel

BENEFITS:
Enriched with a mixture of tropical fruits, it gently cleanses the skin after sun exposure, conveying a pleasant sense of softness and leaving the skin hydrated and scented.

ALTER EGO ITALY NEAR ME: REQUEST INFORMATION

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Alter Ego Italy Professional Solutions

TECHNOFRUIT

TECHNOFRUIT COLOR empowers professional colorists with proven high performance results to increase the success of in-salon services. The KERATIN DELIVERY SYSTEM TECHNOLOGY rebuilds and strengthens the inner hair structure by transporting micro-color pigments, precious regenerating ingredients and restructuring proteins into the cortex. Enriched with Garcinia Mangosteen, Cotton Oil, Linseed Oil, Honey, Coconut oil, Keratin and Silk Proteins, TECHNOFRUIT COLOR softens, restructures, repairs, and restores elasticity to the hair while preventing external oxidizing agents from depleting color reflectivity.

MY COLOR

MY COLOR is a professional, high-performance permanent color that is ultra gentle, ammonia-free, PPD-free that offers 100% grey coverage. This hydrating and anti-oxidizing timeless formula offers anti-aging effects and is formulated with hydrating hyaluronic acid, caviar rich in hygroscopic water retaining substances, and French rose with potent anti-free radical properties. Offered in 72 NUANCES across 19 COLOR SERIES for harmonious color expressions with outstanding brilliance.

BOOSTER


BOOSTER is a colour intensifier cream that, depending on the desired colour effect, amplifies or balances reflections, thereby allowing colourists to obtain full, intense and vivid colours. Its new ammonia-free formula makes it compatible with all Alter Ego Italy colours and contains a fine mix of fruit extracts (apple, blueberry and pomegranate) that protects and extends the intensity of the colour leaving hair feeling soft and silky.

BLONDEGO


BLONDEGO opens new frontiers in the world of hair lightening. Give free rein to your imagination and discover the endless shades of the PERFET BLONDE. Formulated with the PRO-LIGHT SYSTEM, this exclusive 2-in-1 system combines the bleaching power of lightening powders with conditioning properties. BLONDEGO products retail the right level of hydration thanks to the ability to favor the adhesion of water molecules to the hair to help protect against chemical damage.

CREAM COACIVATOR


CREAM COACTIVATOR is a special stabilized oxidizing cream, enriched with with innovative new generation conditioning cationic agents. The treating, replenishing and softening action of its active principles guarantee maximum cosmetic results.

UTILITIES


A complete and crosscutting range of products that acts on hair shape, scalp well-being and colour performance during the colouring, lightening and shape modifying services. The full range of UTILITIES optimizes service results, raises the quality of services offered, and provides a personalized service according to the needs of the guest.

JUST COLOR


JUST COLOR is Alter Ego Italy’s offering for professional direct coloring services based on the latest generation of pure pigments suspended in a gel formula. Its formula, with ready-to-use pure direct pigments, enriches both the cosmetic and natural colour of hair. Shiny shades, trendy and vibrant colouring efects, but also natural nuances, to meet all customer needs. The gel formula makes color mixing easier, facilitating the application and ensuring perfect adhesion to the hair. For instantly visible results.

EGOBOND

EGOBOND regenerates and enhances the cosmetic beauty and condition of all hair structures. Instantly visible results guarantee guest satisfaction. The KERAVIS BOND TECHNOLOGY that is unique to EGOBOND is a multifaceted amino acid protein based complex that restores strength, brilliance and hydration during all technical services.

B.TOXKARE

B.TOXKARE is a 3 step process that plumps, replenishes, hydrates, and nourishes all hair types. It is especially recommended for fragile, thin, stressed and frizzy structures. Its extraordinary replumping and slow aging action delivers effective and immediate results, noticeable right from the very first application. B.TOXCARE is the revolutionary cosmetic hair treatment with hyaluronic acid for plumped, replenished and radiant hair.

EGOLISS

The new progressive frizz controlling treatment for a long-lasting, smooth effect. This in-salon treatment reduces volume and makes brushing and styling the hair easier. By imparting maximum moisture and shine, EGOLISS improves the beauty of the hair. This formaldehyde-free formulation is ideal for frizzy or unruly hair types.

PLASMATE

The new universal perming system formulated with amino acids and cysteine. PLASMANTE‘s innovative and balanced formula is perfect for creating volume, hold and waves on all hair types (natural, colored and treated) and does not modify the tone of cosmetically colored hair.

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offered in

DC

Washington, District of Columbia

DE

The State of Delaware

MD

The State of Maryland

NC

The State of North Carolina

SC

The State of South Carolina

VA

The State of Virginia

WV

The State of West Virginia

Alter Ego Technofruit Color

THE PROFESSIONAL HAIR COLOR FOR COLOR PROFESSIONALS

Extraordinary cosmetic action and shine. Maximum colour hold for a long-lasting result. 100% white hair coverage. Colour accuracy and reliability for every
tone. Simple and quick mixing and application. Thanks to its conditioning texture

TECHNOLOGY: KERATIN DELIVERY SYSTEM

Transports micro colour pigments. Precious regenerating active ingredients, keratin matter, and restructuring protein substances into the cortex to strengthen the internal hair structure, ensuring:

  • Maximum color hold: The restructuring proteins regenerate the inner hair structure and promote improved penetration and adhesion of the micro-color pigments.
  • Brilliance: The blend of nourishing oils forms a protective and smooth seal around the cuticle for outstanding color brilliance and shine.
  • Anti-ageing action: The elevated anti-oxidizing power of Garcinia Mangosteen is extremely effective in countering the formation of free radicals.

Alter Ego My Color

AMMONIA-FREE, PPD-FREE PERMANENT HAIR COLOR WITH A SPECIFIC ANTI-AGE ACTION DEDICATED TO SATISFYING THE EVER GROWING REQUESTS FOR A MORE GENTLE AND TREATING COLOR.

BENEFITS

  • 100% Grey Cover
  • Protects the hair fiber
  • Elevated cosmetic action
  • Incredibly beautiful colors, true to chart
  • Infinite possibilities to inspire creative customized coloring services
  • Pleasant & delicate fragrance
  • Intense and brilliant color directions
  • Reliable final color results
  • High lifting Power (up to 4 levels)
  • Maximum personalization

HYDRATING AND ANTI-OXIDIZING ACTION ANTI-AGE EFFECT

  • HYALURONIC ACID: Effectively hydrates the inner hair structure to restore equilibrium to the level of moisture present and improve cosmetic color pigment retention. The complex high molecular weight of the hyaluronic acid replumps the inner hair structure with a precious volume effect.
  • CAVIAR: Rich in hygroscopic water retaining substances with elevated softening and hydrating properties. Its high concentration of proteins and amino acids carry out an exceptional anti-age effect and anti-oxidizing action.
  • FRENCH ROSE: Its potent anti-oxidizing and anti-free radical properties represent a true beauty potion.

Alter Ego Boosters

COLOUR INTENSIFIER CREAM

Booster is a colour intensifier cream that, depending on the desired colour effect, amplifies or balances reflections, thereby allowing colourists to obtain full, intense and vivid colours.

Its new ammonia-free formula makes it compatible with all Alter Ego Italy colours and contains a fine mix of fruit extracts (apple, blueberry and pomegranate) that protects and extends the intensity of the colour leaving hair feeling soft and silky.

7 VIBRANT SHADES FOR TOTAL COLOUR CREATIVITY

Alter Ego BlondEgo Pure Light Blue Powder

USAGE: Ideal for normal foiling/lifting. Can be used for all lifting & de-coloring techniques, except on-scalp bleaching. Zero Dust Lightening Powder

LEVELS OF LIFT: Up to 7 levels

FORMULA: Inca Oil: nourishing, has anti-oxidizing essential fatty acids, eliminates frizz. Active Shine Complex: infuses shine & brilliance, restructures, leaves hair silky

Alter Ego BlondEgo Balayage Clay Lightener

USAGE: Ideal for freehand lightening. Enriched with Clay and Pro-Light System. Zero Dust Lightening Powder

LEVELS OF LIFT: Up to 7 levels

FORMULA: Kaolin-White Clay: absorbent, allows use w/o foil. Pro-Light System: combines power of bleaching with conditioning properties. Protects hair during & after service

Alter Ego BlondEgo Ultra 9

USAGE: High-performance lightening. Enriched with Pro-Light System. Zero Dust Lightening Powder

LEVELS OF LIFT: Up to 5 levels in 30 mins. Up to 9 levels in 60 mins

FORMULA: Pro-Light System: combines the power of bleaching with conditioning properties. Protects hair during & after service. Polyamino Sugar Condensate Complex: respects integrity of hair fiber, leaving scales compact at end of service

Alter Ego BlondEgo Gentle Lightener

USAGE: Ideal for already treated heavily processed hair. Formulated with Purple Micro Pigments and Osmo Protector

LEVELS OF LIFT: 7 levels of lift

FORMULA: Formulated with Purple Micro Pigments to help neutralize unwanted yellow tones. Osmo Protector (patent pending) maintains the osmotic balance of hair protein & protects the keratin structure of the sulfur bonds

Alter Ego BlondEgo Pure Light Cream

USAGE: Perfect for in-scalp, global applications

LEVELS OF LIFT: 5 to 7 levels

FORMULA: Inca Oil: nourishing, has anti-oxidizing essential fatty acids, eliminates frizz. Active Shine Complex: infuses shine & brilliance, restructures, leaves hair silky

Alter Ego BlondEgo Total Blonde Activator

USAGE: Special cream formulated for maximum scalp comfort

LEVELS OF LIFT: This is a 20 volume activator

FORMULA: Hyaluronic Acid, Inca Oil, Active Shine Complex

Alter Ego BlondEgo Pure Hi-Lite Cream

USAGE: Premium Lifting Hair Cream for colored hair levels 4-8

LEVELS OF LIFT: Up to 3 levels

FORMULA: Diamond Shine Technology, Inca Oil, Active Shine Complex

Alter Ego Cream Co-Activator

SPECIAL STABILIZED OXIDIZING CREAM

Enriched with innovative new generation conditioning cationic agents, that guarantees maximum results.

Easy mixing with Technofruit color. The coactivator cream mixed with Technofruit color allows better adherence of color to the hair which produces the incredible results and shine to the hair.

Alter Ego Utilities Len'oil

SCALP PROTECTION: BEFORE
pH: 3.5-4.0

Treatment rich in essential oils with a highly protective and soothing action, formulated to alleviate the itchy feeling of irritated, dry and sensitive scalp. Thanks to the high concentration of Gauiazulene, it has a soothing action, effectively counteracting redness and dryness of the scalp. Applied before colour or technical services, helps to protect the scalp.

USE: On dry hair, apply product directly on the scalp with the special dropper, evenly distributing, row-by-row, approximately every 2 cm. Even-out the application with a light massage.

Alter Ego Utilities Stain Remover

SCALP PROTECTION: AFTER
pH: 3.5-4.0

Treatment that effectively removes excess colour spots from the hairline and the scalp immediately after the colour service. Due to its smooth and delicate texture, it dissolves the stains without rubbing the scalp and without irritating it.

USE: Pour a small amount of the product onto a small cloth or a cotton pad and clean the affected area. We recommend using disposable Pads for a clean and hygienic service.

Alter Ego Utilities PrePare Treatment

  • Protective preparatory treatment
  • Revitalises and hydrates sensitised hair
  • To be used with the Moulding wave system

USE: After washing distribute the product on the hair and continue with the chosen technical service

Alter Ego Utilities pH Changer

REVOLUTIONIZE THE COLOUR SERVICE IN YOUR SALON

The pH changer changes the pH of Technofruit color and My Color colouring cream, offering new opportunities in the world of colour.

2 New Colouring systems to create personalized technical services and to optimize the colour service according to hair and customer needs.

Alter Ego Utilities Creative Changer

PLAYING WITH COLOUR HAS NEVER BEEN SO EASY

The Creative Changer allows up to three shades of color, placed side by side with no bleeding and no foils, this reducing time and opening unlimited new horizons for creative play and results.

The innovative technology creates a flexible barrier that keeps the sections of different shades separate, avoiding contamination of the tone and the highlight during application.

Alter Ego Just Color

DIRECT COLOURING GEL FOR HAIR

Its formula, with ready-to-use pure direct pigments, enriches both the cosmetic and natural colour of hair. Shiny shades, trendy and vibrant colouring efects, but also natural nuances, to meet all customer needs. The gel formula makes color mixing easier, facilitating the application and ensuring perfect adhesion to the hair. For instantly visible results.

BENEFITS

  • It expresses its full potential on light bases (9-10 base), but also on medium intensity tones (6-7-8 base)
  • It ensures exceptional shine and preserves the intensity of the cosmetic colour
  • Long-lasting efect over time* (it lasts more than 10 shampoos)
  • It allows to create infnite mixtures of colour, which are easy to make for a creative and quick service
  • Instantly visible result
  • Vegan friendly

ACTIVE PRINCIPLES

DESERT FRUIT BLEND, the bioactive complex of three fruits of the Australian desert, QUANDONG, DESERT LIME AND WATTLE SEED, rich in vitamins and nutrients with known antioxidant and moisturising properties. Protects and nourishes, improving the appearance of skin and hair. It helps fighting free radicals and slows down ageing.

Alter Ego EgoBond

REVOLUTIONARY FORTIFYING SYSTEM FOR BLEACHING, COLORING, LIGHTENING

EGOBOND regenerates and enhances the cosmetic beauty and condition of all hair structures. Instantly visible results for guaranteed client satisfaction. EGOBOND restores hydration, improves resistance and enhances shine, leaving hair silky soft. It extends the life of blow-outs and styling.

SYNERGY & EFFECTIVE RESULTS IN 3 EASY STEPS

STEP 1: BOND BOOSTER

Additive treatment. The special keravis bond protein complex penetrates the hair structure to restore vitality and strength. Mix with the selected technical product to improve the resistance of the hair structure to breakage, enhance elasticity and vitality without altering the result of the technical service

STEP 2: BOND SETTER

Fortifying treatment works in synergy with Bond Booster 1, to improve the level of hydration and the overall condition of the structure. An essential step of the EGOBOND treatment

STEP 3: BOND LOCKER

Sealing treatment developed to complete the EGOBOND treatment. Excellent after technical services, as it nourishes and detangles leaving hair revitalized and healthy. Formulated with special polymers for a dynamic styling memory effect

Alter Ego B.Toxkare Preparing Shampoo

THE REVOLUTIONARY COSMETIC HAIR TREATMENT WITH HYALURONIC ACID FOR PLUMPED, REPLENISHED AND RADIANT HAIR

IN SALON, STEP 1

ACTION: its ‘Soft Peel’ action deep cleanses to remove impurities and styling build-up.

TARGETS the cuticle and prepares the hair structure to receive the dynamic plumping and replenishing action of step 2.

DIRECTIONS: apply to wet hair, massage, leave on for 2 minutes, rinse off. Repeat if necessary.

pH: 7.0-7.5

Alter Ego B.Toxkare Lifting Serum

THE REVOLUTIONARY COSMETIC HAIR TREATMENT WITH HYALURONIC ACID FOR PLUMPED, REPLENISHED AND RADIANT HAIR

IN SALON, STEP 2: PRECIOUS REPLUMPING TREATMENT ACTION

ACTION: its dynamic filling and re-plumping b.tox effect action regenerates and strengthens hair from within to replump and replenish natural elasticity for soft, radiant, healthy younger looking hair.

TARGETS the area under the cuticle, to amplify and replump the hair structure. The hydrating and replenishing properties of the Hyaluronic Acid actively transform the hair fibre, whilst collagen and keratin work to enhance elasticity and body for soft healthy hair.

DIRECTIONS: using the syringe-applicator measure 10 ml for short-medium hair, 20 ml for medium the hair fibre. Leave on for 15 minutes, if desired under heat (no hood dryers) or cover with a plastic cap. Completed leave on time, do not rinse off, apply CONTOURING CREAM B.TOXKARE and follow the directions.

pH: 6.0-6.5

Alter Ego B.Toxkare Contouring Cream

THE REVOLUTIONARY COSMETIC HAIR TREATMENT WITH HYALURONIC ACID FOR PLUMPED, REPLENISHED AND RADIANT HAIR

IN SALON, STEP 3: SEALING CREAM

ACTION: weightless densifying action restores elasticity to guarantee weightless hydration and a healthier external structure.

TARGETS the cuticle, by closing the cuticle scales it seals the active ingredients within the hair fibre for maximum cosmetic results.

DIRECTIONS: completed the leave-on time of Lifting Serum B.Toxkare, use the spatula to extract the required amount of cream and apply evenly along lengths and ends. Leave on for 10 minutes, then rinse off and style as desired.

pH: 4.5 – 5.0

Alter Ego B.Toxkare Replumping Shampoo

THE REVOLUTIONARY COSMETIC HAIR TREATMENT WITH HYALURONIC ACID FOR PLUMPED, REPLENISHED AND RADIANT HAIR

AT HOME, STEP 1

Maintains and maximizes the results of the professional in-salon programme.

ACTIONS & BENEFITS cleanses and restores weightless elasticity and body.

pH: 5.0 – 5.5

Alter Ego B.Toxkare Replumping Cream

THE REVOLUTIONARY COSMETIC HAIR TREATMENT WITH HYALURONIC ACID FOR PLUMPED, REPLENISHED AND RADIANT HAIR

AT HOME, STEP 1

Maintains and maximizes the results of the professional in-salon programme.

ACTIONS & BENEFITS delivers weightless newfound youthful body and bounce.

pH: 4.5 – 5.0

Alter Ego EgoLiss

PROGRESSIVE TAMING TREATMENT

  • Reduces volume, makes brushing and styling easier
  • Improves the beauty of hair
  • Maximum moisture and shine
  • Ideal for frizzy, curly, and unruly hair

A range of innovative and highly technological ingredients compatible with the hair’s keratin and that can ensure a stronger structure and greater protection during the smoothing treatment.

K3 Technology:

KERAVIS: A new active ingredient consisting of amino acids and plant-derived proteins. Provides strength, shine and moisture.

KERADYN HH Innovative conditioning agent. Improves the surface of damaged hair. Improves alignment of hair fibres and increases smoothness

KERESTORE 2.0 Next-generation keratin with targeted action on the cuticle and cortex for utmost conditioning and cosmetic action.

STEP 1: CLEANSING with EGOPREP 0.0 DEEP CLEANSING SHAMPOO
STEP 2: TAMING with EGOLISS LISS CONTROL FLUID
STEP 3: SEALING with EGOBOND BOND LOCKER
STEP 4: COMPLETION with EGOLISS LISS CONTROL SPRAY

Alter Ego Plasmante

MOVEMENT AND ELASTICITY FOR CURLY HAIR

UNIVERSAL WAVING LOTION

The INNOVATIVE BALANCED formula of Plasmante, universal perming lotion with amino acids, is perfect for creating volume, hold and traditional waves on all hair types (natural, colored and treated) without altering the tone of cosmetically colored hair. Its EXTREMELY GENTLE formula ideal for all hair types is boosted with:

  • CYSTEAMMINE : gentle organic substance, rapidly modifies the disulphide bonds and reduces processing time by 50%.
  • HYDROLIZED OAT: hydrates, softens, restructuring action

UNIVERSAL NEUTRALIZER

The universal neutralizer is specific for all hair types; its formula carries out an INTENSE action on hair making it no longer necessary to unwind the perm rod during neutralizing. Its PHYSIOLOGICAL pH (pH 5 – 5.5) is able to regenerate the disulphide bonds restoring elasticity and brilliance to curls.

Formula with:

  • LACTIC ACID: protects both natural and synthetic pigments
  • SUGAR: restores brilliance and volume to hair

REBALANCING SPRAY

Rebalancing spray, pH 3.5 – 4.0, acts on the cuticle and in just ONE MINUTE it totally films the hair shaft. It NEUTRALIZES all traces of residue and alkaline odor, restoring elasticity and brilliance. Innovative RINSE – OFF formula with:

  • KERATIN: restructuring action, rebalances the fibre
  • HYDROLIZED WHEAT PROTEINS: elevated hydrating and restructuring properties
  • FRAGRANCE: citrus extract of oranges and grapefruit

ALTER EGO PROFESSIONAL SOLUTIONS NEAR ME: REQUEST INFORMATION

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