äz Craft Luxury Haircare


Our goal was to craft a haircare line that embodies the rich history and heritage of the romance and theater of hair. We set out to launch a line of haircare products that we could firmly stand behind and be passionate about. äz Haircare is made with finest quality ingredients that are balanced to give you the highest follow-through performance possible, empowering you to create any style and to look your very best. Made for smart and savvy individuals by inspired and innovative hair professionals. We accomplished our goal.

Our Mission is to raise our industry’s standard once again, elevating our craft and art of hairdressing to a level of excellence without compromise. We are craft hairdressers celebrating passionate hair professionals who focus on constantly striving to master their craft and refine their art. äz Haircare is engineered for the discerning individual who demands quality in everything and in every way.

rodger azadganian


äz Haircare was created and crafted by Rodger Azadganian. With over 30 years of experience in the hair industry as a stylist, platform artist, and salon owner, he trained and got his start with former Vidal Sassoon artistic team director, Scott Cole. Rodger has been Featured in Allure, InStyle, Lucky, Elle, and W, among others. He has worked hand- in-hand on fashion shows with designers Dolce Gabbana, Michael Kors, Donna Karan, Catherine Malandrino, Richard Tyler, Escada, YSL, Chanel, Badgley Mischka, just to name a few. His lists of clients have included Linda Evangelista,
Ester, Melinda Gates, Kate Spade, Catherine Malandrino and Tom Skerritt among others.

Rodger is known for his revolutionary cutting style, aiming to individualize hairstyles after studying the bone structure, skin tone and eye color of each client. He is recognized for rejecting industry trends in hair design that are not suited for his clients’ unique facial features.

äz Indulge Shampoo

This luxurious shampoo is in a category of its own, providing body and volume while maintaining natural hair fibers. Lather you’ve never experienced yet free of sulfates. Indulge yourself everyday whether your hair is chemically treated or not. Concentrated formula lets you decide how much you need. Volume, body and strength without restraint.

äz Indulge Conditioner

Ultra rich daily conditioner that restores hair to its optimal health without build-up or flattening your locks. Indulge provides fortified protection against thermal damage and loss of hair color so get those hot tools out and style away. Let Indulge take over and protect your hair by realigning cuticle layers and hair fibers, highlighting your hair’s luster and shine. Make your hair healthier over time.

äz Enhance Color Shampoo

Enhance your hair with our reparative shampoo that extends the life of your color and supports your hair’s integrity without ever building up. For color-treated hair or for those seeking a soothing cleanse, Enhance aids in restoring cuticle fibers, promotes surface smoothness, moisture retention, and protects against breakage.

äz Enhance Color Conditioner

Who says your hair can’t stay young forever? Enhance utilizes the latest technology in restoration of hair fibers. Its age-defying properties soften aging hair making it more pliable and responsive to treatment. Enhance Conditioner rebuilds the strength and integrity of the hair, accentuates shine, and extends the life of your hair color with each use. Frizz and static reducing, thermal, UV and free radical protection for a conditioner that turns back time.

äz Remedy Restorative Masque

For the chemically dependent… here is your answer to ultimate restorative repair. Remedy Restorative Masque is made with a nourishing elixir that soothes, smoothes and replenishes hair that has lost protein and moisture due to chemical processes and environmental damage, by realigning hair fibers. Use daily for an intense conditioner, or if you’re working on a deeper level, leave up to 20 minutes on towel-dried hair.

äz Sooth Serum

An all-inclusive serum… here is your everything, for everyone and every hair type to create any hairstyle. Smoothing, setting, curl definition or as a leave-in conditioner, Sooth does not disappoint. With a cuticle sealant, humidity shield, frizz control and thermal protection, Sooth will improve your hair with every use. Apply over towel-dried hair for a sleek blowout that doesn’t sacrifice body or volume. Throw in your beach bag as a leave-in treatment or
use to add texture to your finished look.

äz Captivate Structure Gelée

For volume and hold on the finest tresses to full set control if you desire. Captivate embodies superior retention to create a multitude of styles from sculpting to lifting, providing hold, volume, and control of frizz. Captivate is a conditioning, anti-humidity, non-flaking gel. Apply on towel dried hair for killer blowouts or simply sculpt and let dry for full control.

äz Elixir Nourishing Oil

The closest thing to a keratin treatment in a bottle… this magical potion protects and performs. Our proprietary blend has the ability to moisturize, defrizz, and shield hair against humidity and thermal damage making it smooth and soft. Elixir’s protective barrier retains color and restores strength to your hair, preventing damage, by healing cuticle layers that have been stressed by the elements. Apply to towel-dried hair working your way from the bottom up, use a few extra drops at the end of your blowout for added polish and shine.

äz Intense Volume Mist

Intense volume and Intense protection against free radicals. Increase the density of your hair shaft by creating a barrier shield that plumps and protects your hair giving it a voluminous look. Frizz-reducing, anti-humidity technology helps your blowout withstand anything that comes your way. Spray on damp hair at the root and style. For a casual, lived-in look and added texture, mist over dry hair and tousle.

äz Elevate Luxe Mousse

Elevate for the ultimate blowout because size does matter. This ultra-rich formula increases your hair’s volume that plumps your locks for an all-day hold. It improves the texture and density of your hair giving it that extra “umph“ without clumping or flaking. Just press into your palm, apply from the roots down and prepare to be impressed.

äz Compose Matte Texturizer

Zero buildup on your hands or you hair, Compose was created to define, twist, tame, enhance, control and add structure to any hair type, texture or style. For loose, free hold use over towel-dried hair to shape and sculpt. For ultimate control or a little root pop apply to dry hair and style.

äz Amplify Texture Spray

Created to give your hair that little bit of grit and hold without ever weighing you down. Once the hair is styled, spray Amplify to the desired areas at your ends to create that “I just woke up like this” look, at the scalp to pump up the volume, or prior to any hot tool as a setting spray.

äz Obey Hairspray

One and done… Designed with technology that allows you to be in control of how you wish to finish your look makes Obey the most versatile hairspray in one bottle. Layer as little or as much as you wish to create your own level of hold with shine and protection.

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