
ASP
WORLD BEATING PRODUCTS BORN IN BRITAIN
In 1996, international hair cosmetics ltd. UK conceived, created, and launched the premium hair care brand Affinage Salon Professional. Originated as a line of permanent hair colour, the ASP brand quickly expanded into a comprehensive portfolio. Formulated in-house at the ASP research & development laboratory in Italy.
The team at ASP continues to break new ground in the development of exciting, industry leading hair products.
UNRIVALED PRODUCT INNOVATION
These unique, technology-driven products have been enthusiastically embraced by consumers & the hairdressing industry across the globe, making ASP one of the fastest growing haircare brands in the world. This rapid growth is spearheaded by the twin aims of unrivaled product innovation and quality, and supported by comprehensive training & education systems.
Today, ASP is sold in over 50 countries, with headquarters & training facilities in the UK & USA.
OUR MISSION
To inspire passion and creativity in the salon professional through superior product innovation and education.
INNOVATE, INSPIRE, CREATE
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Kitoko Oil Treatment
Karité & Argan oils combine to repair, revitalise & strengthen, leaving hair weightlessly transformed, ultra-smooth & beautifully radiant.
- Lightweight formula, ideal for all hair types
- Provides intense nourishment, whilst smoothing & strengthening the hair
- Restores shine, elasticity & moisture balance, & replenishes brittle hair & split ends
- Instant absorption with non-greasy feel & no build up
- Reduces drying time

Kitoko Oil Treatment Balm
Kitoko Oil Treatment Balm blends specific natural African plant extracts with our unique Electron Acceptor Technology. This nourishing, frequent-use conditioner uses Argan Oil, Karite, Tamarind and NMF to replenish the hair and scalp, restoring strength and elasticity. Green Tea, Fire Tulip and Vitamins A & E act as powerful anti-oxidants. Hair is left smooth, radiant and tangle-free. Colour-safe formula.

Kitoko Oil Treatment Cleanser
Kitoko Oil Treatment Cleanser blends specific natural African plant extracts with our unique Electron Acceptor Technology. This daily cleanser uses Argan Oil, Karite and NMF to nourish the hair and hydrate the scalp. Smectic Clay helps to gently remove impurities, whilst Green Tea, Fire Tulip and Vitamins A & E act as powerful anti-oxidants. Hair is left soft, shiny and manageable. Colour-safe formula.

Kitoko Arte Crystal Clear Scuplting Wax
FOR WORKABLE TEXTURE, DIRECTION & DEFINITION
Lightweight sculpting wax provides workable control & eliminates frizz.
- Leaves hair with a glossy finish.
- Anti-frizz & humidity protection.
- Contains Fire Tulip, Karite, Green Tea & Vitamins A & E.

Kitoko Arte Curl Booster Cream
- Boosts curl retention for longer lasting looks.
- Anti-frizz & humidity protection.
- Contains Fire Tulip, Karite, Green Tea & Vitamins A & E.

Kitoko Arte Fabulous Finish Hairspray
ANTI-HUMIDITY WORKABLE FIXING SPRAY
A highly workable hairspray with flexible, buildable hold.
- Long lasting, fast drying & brushes out easily with no build-up or flaking.
- Hair can be re-worked between applications.
- Anti-frizz & humidity protection.
- Contains Karite.

Kitoko Arte Finishing Fix Hairspray
A finishing hairspray to set any style, with flexible, long lasting hold.
- Highly workable & fast drying with no build-up or flaking.
- Anti-frizz & humidity protection.
- Contains Fire Tulip, Karite, Green Tea & Vitamins A & E.

Kitoko Arte Heat Defy Spray
An ultra lightweight thermo protection spray to shield hair from the damaging effects of straighteners, dryers & curling tongs.
- Forms an invisible barrier that can be layered with other styling products.
- Contains Fire Tulip, Karite, Green Tea & Vitamins A & E.

Kitoko Arte Shine Sensation Oil Spray
- The ultra-fine mist adds instant, even lustre without weight.
- Anti-frizz & humidity protection.
- Contains Green Tea & Vitamins A & E.

Kitoko Arte Style Extend Dry Shampoo
- Extends the life of your style between washes.
- Refreshes & revitalises your hair, absorbs oil & leaves it feeling clean & fresh.
- Boosts body & texture.
- Contains Karite.

Kitoko Arte Super Sleek Cream
- Effects last for 2-3 shampoos.
- No need for straightening irons.
- Protects hair from humidity and heat damage.
- Contains Fire Tulip, Karite, Green Tea & Vitamins A & E.

Kitoko Arte Texture Boost

Kitoko Arte Texture Perfect Soft Clay
- Adds texture, shape & definition with a non-sticky feel.
- Leaves hair full, with a semi-matte, natural looking finish.
- Contains Fire Tulip, Karite, Green Tea & Vitamins A & E.

Kitoko Arte Ultimate Finish Hairspray
ANTI-HUMIDITY EXTRA-STRONG FIXING SPRAY
Extreme hold hairspray for controlled volume & structured styles.
- Long lasting, fast drying with no build-up or flaking.
- Anti-frizz & humidity protection.
- Contains Karite.

Kitoko Arte Volumising Souffle

Kitoko Protein Additive
A protein, mineral and nutrient rich additive for colour & bleach (also for use as pre-perm). Keratin, Fig, Oat, Sea Kelp, Green Tea, Karite, Vitamins A & E & NMF combine to repair, revitalise, strengthen & protect the hair from damage during the chemical process. Electron Acceptor Technology halts free-radical damage.
When added to colour, Protein Additive also intensifies the tone & improves coverage and longevity. When added to bleach or used as a pre-perm, it conditions the hair, evens porosity & reduces scalp sensitivity & irritation.

Kitoko Age Prevent Balm
Helps to restore strength & reduce breakage leaving the hair thicker, softer, radiant & revitalised.
Tamarind extract protects, nourishes & repairs the hair.

Kitoko Age Prevent Cleanser
Leaves the hair thicker, strengthened, moisturised & rejuvenated.
With Blue Lotus to help stimulate circulation. Smectic Clay gently removes impurities from the hair.

Kitoko Age Prevent Scalp Tonic
Scalp active, leave-in treatment to rebalance & rehabilitate the scalp.
- Enhanced with a higher concentration of Micro-Algae Extracts for maximum effectiveness.
- Enriched with Boswellia & Allantoin to soothe & heal the scalp.
- Can be used daily with Cleanser & Balm to further enhance effectiveness.

MODE Colour Care Conditioner
Helps to detangle, repair & rejuvenate colour treated hair without adding weight. This daily moisturising conditioner works to fortify the hair, adding elasticity & intensifying shine for the most vibrant colour possible. Advanced Colour Lock Technology & UV filters actively help to protect against colour fade.
Leaves hair replenished, silky smooth & manageable

MODE Colour Care Shampoo
The perfect way to cleanse, hydrate & protect colour treated hair. This gentle sulphate-free, daily shampoo adds strength, elasticity & incredible shine whilst helping to extend colour life.
UV filters help protect colour against the environment.

MODE Colour Care Masque
An intense deep treatment for colour treated hair. Nourishing, antioxidant-rich Shea Butter, Argan Oil and Panthenol repair and rejuvenate the hair, whilst a special conditioning agent boosts hydration, smoothness and brightness. Advanced Colour Lock Technology & UV filters help keep colour vibrant, actively protecting against fade.
Hair is left strengthened, silky smooth and visibly renewed.

System Blonde Anti-Orange Shampoo

System Blonde Anti-Orange Masque

System Blonde Anti-Yellow Shampoo

System Blonde Anti-Yellow Masque

System Blonde Anti-Orange/Anti-Yellow Conditioner
*If increased neutralisation & deeper, more intense condition are required, use a System Blonde Deep Treatment Masque instead.

MODE Styling - Airloader Hairspray
AIR LOADER dries fast to secure any style with ultra-strong, long lasting hold. Vitamin B5 nourishes & boosts shine.

MODE Styling - Control Freak
CONTROL FREAK is the ultimate fibrous finishing product. Provides texture, definition, root lift & separation.

MODE Styling - Curl Cream
CURL CREAM defines, separates, accentuates & amplifies curls or waves.

MODE Styling - Dream Cream
DREAM CREAM helps create a smooth, perfect blowdry. This lightweight cream smoothes hair & restores moisture levels to protect hair during blowdrying. Iridescent mineral dust leaves hair with a beautiful, radiant glow.

MODE Styling - Dry Mud
DRY MUD creates thicker, fuller looking hair with a matte finish & firm, flexible hold.

MODE Styling - Enforcer
ENFORCER is a quick drying firm hold finishing spray, perfect for texturising, shaping or volumising damp hair. Also use on dry hair to fix the final style.

MODE Styling - Funky Clay
FUNKY CLAY creates a firm, flexible hold with long lasting volume & a natural looking finish.

MODE Styling - Funky Styler
FUNKY STYLER is mega fibrous paste for a matte effect with incredible stay all day hold.

MODE Styling - Glam Rock
GLAM ROCK creates firm hold & mega shine.

MODE Styling - Glazer
GLAZER provides instant mirror-like shine without weight. Controls flyaway, eliminates frizz.

MODE Styling - Heat Shield
HEAT SHIELD is a lightweight, pre-styling spray that provides invisible protection against heated styling tools (up to 220 degrees). Restores moisture levels & protects the hair from damaging UV rays.

MODE Styling - Miracle Mist
This miraculous leave-in treatment immediately revitalises and detangles hair, leaving it super soft and shiny and with no added weight.
12 Miraculous Effects of Miracle Mist
- Detangles
- Repairs dry & damaged hair
- Boosts shine
- Controls frizz
- Protects against heat damage
- Boosts curl retention
- Smoothes the cuticle
- Protects colour with UV filter
- Helps prevent split ends
- Makes styling easier
- Workable hair primer
- Cutting aid

MODE Styling - Polisher
POLISHER provides an instant mirror-like shine. This lightweight serum controls flyaways, eliminates frizz & seals split ends for a glossy, ultra-smooth finish. TIP Add Polisher to other Mode styling products for extra shine (may reduce hold).

MODE Styling - Push Up Wax
PUSH UP creates enormous hold & shine, for smooth, messy & spiky effects that stay flexible to the end.

MODE Styling - Revive-Me Dry Shampoo
REVIVE-ME refreshes hair between washes, absorbs oil & leaves a soft-touch natural finish. Adds texture & body to limp hair & leaves no white residue.

MODE Styling - Root Booster
ROOT BOOSTER creates enormous volume & lift from the root, with firm, flexible hold.

MODE Styling - Salt Spray
SALT SPRAY creates tousled, textured styles with a matte finish. This defining sea salt spray adds bounce, body & enhances waves with a natural, non-sticky feel.

MODE Styling - Smoothie
SMOOTHIE tames & smoothes unruly hair with anti-frizz & anti-humidity protection for a sleeker finish. Smoothes the cuticle, replenishes split ends & guards against heat damage.

MODE Styling - Tasty Paste
TASTY PASTE is the do-it-all soft paste for limitless styles with firm hold & lightweight, non-greasy feel.

MODE Styling - Tough Stuff
TOUGH STUFF creates gravity-defying results with concrete hold. Dries ultra fast to keep styles firmly in place without falling flat.

MODE Styling - Volume Lotion
VOLUME LOTION creates attention-grabbing volume & shine.

MODE Styling - Wax Works
WAXWORKS creates thickness & fullness with a textured matte finish.

MODE Styling - Wonder Dust
WONDER DUST revives your style in seconds with incredible root lift, volume & texture. This lightweight powder absorbs excess oil & gives a natural looking matt finish.

MODE Styling - Work It Hairspray
WORK-IT creates flexible, buildable hold that brushes out easily. With Vitamin B5 & UV filters it protects the hair, providing hold & shine without build up.
ASP HAIRCARE NEAR ME: REQUEST INFORMATION
but wait…there’s more

About ASP Professional
ASP INFINITI COLOR: NEXT GENERATION TECHNOLOGY. ULTIMATE COLOUR PERFORMANCE.
GPS-TECnology precisely directs colour to the optimum location in the cortex, giving INFINITI incredible coverage and lasting power. Oxygen is encapsulated more efficiently and driven deep into the hair shaft, while the colour is carried in reduced oil droplets, ensuring greater colour penetration, and rich, intense colour. Experience a kinder, more effective colour deposit than ever before.
VITAPLEX: NEXT GENERATION DAMAGE PROTECTION
A revolutionary 3-part biomimetic system that allows you to lighten & colour without compromising the integrity of the hair. VITAPLEX protects the hair during the chemical process, minimising breakage, reducing cuticle damage & improving elasticity. VITAPLEX rebuilds the hair’s natural structure, intensifies colour results, and boosts lift, making hair look and feel significantly healthier.
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Inifiniti Color
GPS-TECnology™ precisely directs colour to the optimum location in the cortex, giving INFINITI incredible coverage and lasting power.
Oxygen is encapsulated more efficiently and driven deep into the hair shaft, while the colour is carried in reduced oil droplets, ensuring greater colour penetration, and rich, intense colour.
Experience a kinder, more effective colour deposit than ever before.

Inifiniti High Lift Color
- Beautiful blondes
- High Lift Booster

Inifiniti Intensives Color
- Intensify tone
- Reduce unwanted tones
- Use with ANY INFINITI shade

Inifiniti Toner
- Neutralise unwanted warmth.
- Enhance warm tones.
- Fully intermixable.

Inifiniti Metallics Color

Inifiniti Satin Color
An ideal introduction to first time colouring and perfect for clients not requiring a full permanent colour – Satin gradually washes away with minimal re–growth. The ammonia free conditioning crème base nourishes the hair whilst providing amazing light reflective colour.

Inifiniti bBrown Color
- On-scalp formula
- Perfect for all dark hair types

Inifiniti bRed Color
- Intense reds, coppers & magenta
- On-scalp formula

Inifiniti bRed Refresher
b:RED REFRESHER quickly and easily refreshes colour highlights created with b:RED and is available in all 5 shades: Red, Red Violet, Red Copper, Copper & Magenta

Kitoko Botanical Color
Stronger, fuller, healthier looking hair with incredible shine and vibrancy.
Plant-based colour that mixes with water for beautiful, damage-free results that last up to 20 washes – perfect for fragile or damaged hair, first-time colour clients and those with ingredient sensitivities.

Kitoko Botanical Primer Shampoo
Kitoko Botanical Colour Primer Shampoo is specially formulated to remove impurities whilst preparing the hair for receiving Botanical Colour. The alkaline formula gently opens the cuticle, enabling optimum colour penetration for deeper, richer and longer-lasting results.

Color Your Way Thickener (Liquid)
*Shades must be no more than 3 levels of depth apart. NOT RECOMMENDED when using extreme tonal differences, such as vibrant reds and blondes.
*FOR USE WITH PERMANENT COLOUR & BLEACH. NOT FOR USE WITH SEMI-PERMANENT COLOUR

Color Your Way Thickener (Powder)
*Shades must be no more than 3 levels of depth apart. NOT RECOMMENDED when using extreme tonal differences, such as vibrant reds and blondes.
*FOR USE WITH PERMANENT COLOUR, SEMI-PERMANENT COLOUR & BLEACH

SPECTRUM Pigments
The 6 Spectrum Pigments can be used to create individual results for every client, with cool, warm or natural tones. The Cool Pigments (Green, Blue and Violet) reduce the warmth in the hair and the Warm Pigments (Red, Neutral and Yellow) increase warmth in the hair, allowing limitless results. Spectrum can be used with all highlighting techniques, (e.g. foils, meches etc.) and the advanced, gentle formulation also allows easy on-scalp application.

SPECTRUM Developer
- 8VOL 2.4% – Up to 4 levels of lift
- 22VOL 6.6% – Up to 5 levels of lift
- 30VOL 9% – 5 levels of lift on darker bases only

SPECTRUM Lightening Powder
- Ammonia-free
- Dust free
- 500g pack for multiple applications

Instant Pre-Pigmentation
QuickPig is an instant pre-pigmentation solution that will correct and revitalise any permanent or tone-on-tone hair colour.
Simply spray the pure pigment on to faded colour before a refresh application.
Designed for lightened, bleached and porous hair, QuickPig equalises porosity for more even, intense and longer lasting colour results.

Color Dynamics
Achieve vibrant or pastel colours on pre-lightened hair, or subtle tones on natural hair.
- Semi-permanent creative colour that lasts 6 to 10 washes
- DATEM PLUS® Technology for beautifully even results
- Conditioning, shine inducing formula with Shea Butter & Argan Oil nourishes, strengthens & protects
- More than 90% naturally derived ingredients, obtained from sustainable & renewable sources
- Ammonia & peroxide free

Color Dynamics Pastelizer
Simply mix with any Colour Dynamics® shade to create incredible soft pastel effects

Spirit Lights Pigments
This off-scalp lightening system provides up to 3 levels of lift whilst subtly toning the hair – perfect for a scattering of soft, summery lights, balayage or other bespoke freehand techniques.

Spirit Lights Bleaching Powder
This off-scalp lightening system provides up to 3 levels of lift whilst subtly toning the hair – perfect for a scattering of soft, summery lights, balayage or other bespoke freehand techniques.

HOTSHOTZ
HotShotz illuminates & intensifies natural & colour treated hair in as little as 3 minutes. Perfect for enhancing any hair colour & great on ‘colour faded’ hair. The conditioning, shine inducing formula with Shea Butter & Argan Oil nourishes, strengthens & protects the hair, whilst DATEM PLUS Technology & Colour Lock deliver beautifully even colour results.

Cream Developer
Crème Developer maximises product performance and hair condition for optimum results.

Converter
You can now obtain either permanent colouring or ‘tone on tone’ without the need to stock both products, reducing your stockholding value and saving you money. Even if you already have a range of tone on tone colour, Converter will expand your palette by enabling you to use other shades from your existing permanent range.

Blonde System Ammonia-Free 6-level Creme Lightener
System Blonde Ammonia-Free Creme Lightener lightens up to 6 levels, leaving hair in incredible condition. The ultra-gentle formula contains Guar Gum, Rice and Corn Proteins to protect the hair & scalp, nourishing and replenishing moisture. Suitable for all lightening techniques, including on-scalp.

Blonde System Ammonia-Free Powder Lightener
System Blonde Powder Lightener is a high performance, ammonia-free powder lightener, perfect for both on or off-scalp lightening techniques. The gentle, yet powerful formula is much kinder to the hair, producing less swelling, porosity and damage, whilst achieving up to 7 levels of lift. System Blonde Powder Lightener does not contain any odorous ingredients, allowing the use of delicate Apple and Fresh Mint fragrances. The dust-free formulation mixes to a creamy consistency for easy application and does not dry or flake during the lightening process.

Blonde System High Performance Powder Lightener
System Blonde Powder Lightener is a high performance powder bleach suitable for all types of bleaching techniques. The gentle formula can be used with 3%(10vol), 6%(20vol), 9%(30vol) and 12%(40vol) developers to achieve high lifting power with optimum hair condition. System Blonde Powder Lightener contains guar gum to help protect the scalp, and hydrolysed silk to protect the cuticle, preventing damage. System Blonde Powder Lightener is available in both BLUE and WHITE powder.

Blonde System Ultra-Lifting 9-level Powder Lightener
The gentle formula contains Guar Gum, Zea Mays and Maltose to condition and protect the hair & scalp whilst lifting, making it perfect for all on & off-scalp techniques. Mix with ASP Crème Developer for incredible lifting power, maximum control & superior condition.

Blonde System Anti-Yellowing Lightening Additive

Blonde System Lightening System
Blonde is an ammonia free lightening system with an advanced on scalp formulation, featuring our unique DATEM® Technology. Blonde provides up to 5 levels of lightening in just 15 minutes under gentle heat. It is a gentle alternative to bleach, offering superb lift with low volumes of developer, leaving the hair in the best possible condition.
Two Parts: Highlighing Cream and Sachet Single Packs

Hair Color Remover Wipes
Gently removes colour staining from skin

Eraser
Let’s face it, hair colour need not last forever, & with Eraser it doesn’t have to.
A revolutionary, non-bleaching colour removal system for unwanted or incorrect hair colour, Eraser will save you time, save your image, & most importantly save your hair. Simple, effective & 100% safe, Eraser specifically targets individual artificial hair colour molecules & leaves the hairs natural pigment untouched.

Vitaplex Biometric Hair Treatment Part 1 - Protector
BENEFITS
Protects the hair’s inner and outer structure from damage, preventing loss of strength and breakage during the colouring or lightening process. Advanced technology promotes the use of oxygen in a very precise way, for better lift and more intense colour results without the need for higher strength developers or any change in development time.

Vitaplex Biometric Hair Treatment Part 2 - Reconstructor
BENEFITS
RAV19 Complex reconstructs the damaged areas of the keratin structure by replicating and replacing, in exact sequence and quantity, the 19 amino acids that can be destroyed during chemical services. Combined with highly specialised conditioning ingredients, the hair is left significantly stronger and healthier with restored suppleness and volume.

Vitaplex Biometric Hair Treatment Part 3 - Preserver
BENEFITS
Maintains the significantly improved health, strength and condition of the hair. Includes RAV19 Complex to reinforce the action of PART 02 and cationic molecules that protect the cuticle from mechanical damage.

Vitaplex Conditioner

Vitaplex Shampoo

Affirm Perm
Now all hair can be permed! Affirm is a unique fixed process perm that combines the best features of an alkaline & an acid system for great curl & condition. Affirm gives unparalleled results, even on damaged hair – soft or firm curls with elasticity, root lift & super lasting power.
- #1: For Normal Hair
- #2: For Delicate/Coloured Hair
- #3: For Bleached Hair

Natural Curl Perm
- Nourishing Silk Protein boosts suppleness & hydration
- Fortifying Bamboo Extract for improved strength
- No ammonia
- No test curl
- No odour
- Colour-safe
- 3 Variants: Normal & Resistant Hair, Tinted & Chemically Treated Hair, Fragile or Highly Processed Hair

Perfect Curl Perm
The variable process time ensures perfect, true-to-rod size results every time, whilst the pH buffered, conditioning formula leaves hair with long lasting body, bounce, shine and elasticity.

FORM3D
FORM3D creates versatile looks with long-lasting memory. This unique 2-part Directional Sculpting System is designed to re-work hair movement, giving you the power to create styles that last day after day. Advanced Cysteamine formula with bamboo extract maximises flexibility, strength & condition. Hair will be smoother, fuller, shinier & healthier looking for 4-6 weeks. For Normal or Tinted hair.