getting requests for a more gentle & treating color? ⠀⠀My Color by Alter Ego Italy is an ammonia-free, ppd-free permanent hair color with a specific anti-age action. ⠀⠀ key benefits of My Color:⠀1️⃣ 100% grey cover⠀2️⃣ Protects the hair fibre⠀3️⃣ Elevated cosmetic action⠀4️⃣ Incredibly beautiful colors, true to chart⠀5️⃣ Infinite possibilities to inspire creative customized coloring services⠀6️⃣ Pleasant & delicate fragrance⠀7️⃣ Intense and brilliant color directions⠀8️⃣ Reliable final color results⠀9️⃣ High lifting power (up to 4 levels)⠀ Maximum personalization⠀.⠀.⠀.⠀.⠀..⠀.⠀.⠀.⠀.⠀.⠀.⠀.⠀.⠀.⠀.⠀.⠀..⠀.⠀.⠀.⠀.⠀.⠀#alterego #alteregoitaly #alteregoitalynorthamerica #alteregomycolor #alteregohaircolor #beautyscope #beautydistributor #professionalhaircolor