100% clean, residue-free, sulfate-free shampoo for glossier, healthier hair

WHY WE LOVE IT:

• 100% clean, this unique, residue-free shampoo leaves nothing behind to dull hair or to block follicles which can cause thinning or hair loss
• Keratin-safe, extension-safe, perfect for all hair types
• Prevents color fade
• No sulfates, no silicones, no conditioning agents, no parabens, cruelty-free, gluten-free

WHO SHOULD USE IT

Perfect for all hair types. Best shampoo for color-treated hair, safeguards against color fade. Heathiest shampoo for thinning hair. Ideal for curly hair, coarse hair, frizzy hair, oily hair, dry hair, damaged hair, fragile hair, or if you have extensions.

HOW TO USE IT

Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Security Conditioner and style as usual.

(Fine to Normal Hair)

Easy detangling + light hydration for fine, thin or fragile, delicate hair

WHY WE LOVE IT:

• Gently detangles, smooths + hydrates
• Will not yellow, darken or distort color
• Non-greasy, won’t weigh hair down
• Heat Protectant
• Paraben-free, cruelty-free, sulfate-free, gluten-free

WHO SHOULD USE IT

Fine, thin, or fragile hair that needs light hydration that won’t flatten hair. Hair that tangles easily. Color treated hair and chemically treated hair. Curly and textured hair.

HOW TO USE IT

After shampooing with Color Security Shampoo, apply a small amount to wet hair, starting about 2 inches from scalp, and distribute evenly along hair strand to ends. Rinse thoroughly with warm water. Style as desired.

CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE THOROUGHLY WITH CLEAN WATER.

(Normal to Thick Hair)

Easy detangling + rich hydration for thick, coarse or curly hair

WHY WE LOVE IT:

• Gently detangles, smooths + hydrates
• Will not yellow, darken or distort color
• Nourishes, moisturizes without greasiness
• Heat Protectant
• Paraben-free, cruelty-free, sulfate-free, gluten-free

WHO SHOULD USE IT

Thick, dense coarse hair. Dry, dehydrated hair. Color treated and chemically treated hair. Hair that needs extra moisture and slip for easy combing. Hair that tangles easily. Curly and textured hair.

HOW TO USE IT

After shampooing with Color Security Shampoo, apply a small amount to wet hair, starting about 2 inches from scalp, and distribute evenly along hair strand to ends. Rinse thoroughly with warm water. Style as desired.

CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE THOROUGHLY WITH CLEAN WATER.

Deep Hydrating Hair Masque

For all hair types. Celebrity stylist Chris Appleton’s one-step-prep treatment for sexy, iconic hair.

Natural Mediterranean actives (Blue Sea Kale, Mediterranean Algae) hydrate to the core for silky, supple, expensive-looking hair.

WHY WE LOVE IT:

• DIY secret to Chris Appleton’s signature sexy styles
• Penetrates deep to help strengthen, repair and renew suppleness
• Weightless formula works for all hair types, even fine, thin hair
• Leaves hair smooth + glossy with no waxy, heavy coating
• Alcohol-free. No parabens. No sulfates. Cruelty-free. Gluten-free. Vegan

WHO SHOULD USE IT

If you want the kind of sexy iconic hair Chris is famous for: super healthy, supple, glossy hair texture. Perfect for all hair types: fine, thin, coarse, frizzy, curly, wavy. Best treatment for dry, dehydrated, or damaged hair. Essential treatment for color-treated, chemically-treated, or keratin-treated hair.

HOW TO USE IT

Apply after shampooing. Squeeze hair to remove excess moisture, then apply to wet hair. Use fingers (or a wide tooth comb) to work product through to ends. How much you use depends on the length, thickness and health/condition of your hair. Start with one “finger scoop” and apply enough to cover hair from roots to ends. Apply more product as needed. Leave mask on hair for 3 to 5 minutes in the shower, or up to 20-30 for a deep treatment. (There is no problem if you leave the mask on longer- it will auto-stop when your hair strands have reached the saturation point.) There is no need to shampoo after using, simply rinse hair thoroughly. Money Masque benefits and effects last for days and through several shampoos. We recommend using it every 3rd shampoo.

Kale-Infused

Leave-in strengthening treatment reduces breakage by 50% in one use!

WHY WE LOVE IT:

• Makes hair 2x stronger, instantly healthier
• Heat protectant
• Turns your blow-dry into an anti-breakage treatment
• Paraben-free, cruelty-free, sulfate-free, gluten-free, vegan

WHO SHOULD USE IT

People with fragile, damaged hair, split ends, thin, frizzy, or dry hair. Chemically-treated hair. If you have a keratin treatment, if you braid your hair, have extensions or want to grow longer hair.

HOW TO USE IT

After shampooing/conditioning, towel dry hair lightly. Shake bottle well, then dispense 1-3 pumps through hair, concentrating on “breakage zones” DO NOT RINSE OUT! Style with heat to activate.

Carb-Infused

Leave-in thickening, volumizing treatment for fine, thin hair

WHY WE LOVE IT:

• Instantly makes hair look bigger, fuller
• Heat protectant
• Turns your blowdry into a thickening treatment
• Paraben-free, cruelty-free, sulfate-free, gluten-free, vegan

WHO SHOULD USE IT

Anyone with fine, flat thin hair who wants body, fullness and volume. Color-treated hair. Chemically-treated hair that has lost proteins.

HOW TO USE IT

After shampooing/conditioning, towel dry hair lightly. Shake bottle well, then dispense 2-3 pumps into palm and smooth through hair, starting one inch below part and through to ends. DO NOT RINSE OUT! Style with heat to activate.

Coconut-Infused

Leave-in healthy hydrating treatment for dull, dry, dehydrated hair

WHY WE LOVE IT:

• Hydrates, moisturizes, nourishes
• Turns straw-like hair to silk
• Heat protectant
• Turns your blow dry into a healthy hydrating treatment
• Paraben-free, cruelty-free, sulfate-free, gluten-free, vegan

WHO SHOULD USE IT

Great for curly and textured hair, or anyone with dull, dry, dehydrated hair. Color-treated hair, keratin-treated hair. Over-processed or damaged hair.

HOW TO USE IT

After shampooing/conditioning, towel dry hair lightly. Shake bottle well, then dispense 1-3 pumps through hair, starting one inch below part and through to ends. DO NOT RINSE OUT! Style with heat to activate.

Anti-Frizz Treatment

#1 Anti-humidity protection that lasts through 3-4 shampoos

WHY WE LOVE IT:

• Acts like a mini Keratin treatment
• Transforms all hair types, creating silky, glossy, frizz-free results
• The key to Chris Appleton’s glass hair styles
• No sulfates, no parabens, cruelty-free, gluten-free, vegan

WHO SHOULD USE IT

Anybody whose hair is affected by humidity. Ideal for frizzy, wavy, curly or coily hair. And coarse, dry or dehydrated hair. If you have color-treated or keratin-treated hair. Great for use on wigs, extensions and hair pieces.

HOW TO USE IT

Requires blow drying to activate. Shampoo, condition, towel dry. Divide hair into sections. Spray liberally and evenly on DAMP (not wet) hair. (Do not apply other styling products while the hair is wet, you can apply styling products after completing the Dream Coat blow dry.) For best results, use every 3-4 shampoos.

For Curly Hair

The best all-in-one curl enhancing product

WHY WE LOVE IT:

• Multi-award winning ultra-light spray
• For glossy, defined waves and curls
• Creates frizz-free, bouncy, “no crunch” curls
• Alcohol-free, no parabens, no sulfates, cruelty-free, gluten-free

WHO SHOULD USE IT

Curly girls and guys with unruly Type 2 waves or Type 3 curls. Dry, dehydrated, frizzy hair. Difficult to manage coily hair and tight curls.

HOW TO USE IT

After shampooing and conditioning, or wetting hair, squeeze hair to remove excess moisture. Spray on liberally section by section to saturate hair, making sure to spray the underneath section thoroughly as well. Air dry or blow dry using a diffuser.

Extra Strength

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos.

WHY IT’S WOW:

• Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture
• Delivers silky, glassy-smooth, super frizz-resistant styles
• Heat-activated formula contains heat protectants
• Ultra-light spray feels like nothing is on the hair
• Economical. Results last through 3-4 shampoos

WHO SHOULD USE IT

For extremely dry/dehydrated hair, porous hair, and curly/coily hair. Safe for Keratin-treated hair.

HOW TO USE IT

1. Shampoo, condition, and towel dry.
2. Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry.
3. Requires blow-drying with tension to activate.
4. For best results, use every three to four shampoos.

Frizz-Control and Glossing Serum

Smooths, seals, adds sparkling shine for color that pops

WHY WE LOVE IT:

• Works on wet or dry hair
• Tames frizz and flyaways
• Seals split ends
• Super easy to get tight & clean, flyaway-free braids
• UV protection for your hair
• Heat protectant
• Alcohol-free, paraben-free, sulfate-free, vegan, gluten-free

WHO SHOULD USE IT

If you have dull, dry or frizzy hair. When hair color looks drab or faded. Makes grey hair sparkle. Easy braiding. To create sleek updo’s. To help seal and heal split ends. Great for curls and textured hair.

HOW TO USE IT

Use on wet or dry hair. On wet hair: Apply a few drops on hands, distribute through hair, concentrating on lower lengths and ends. Style as desired. On dry hair: Apply a few drops on hands, smooth lightly through hair sections as desired for a frizz-free, glossy polished finish.

Smooth, Tame + De-Frizz Cream

On the spot frizz fix + total texture transformation!

WHY WE LOVE IT:

• Use on dry hair for instant de-frizzing
• Avocado Oil + Omega 3’s hydrate + nourish
• Quick bedhead “day two” styling
• Grooms + silkens without greasy look or feel
• Alcohol-free, no parabens, no sulfates, cruelty-free, gluten-free, vegan

WHO SHOULD USE IT

Anyone whose hair gets poofy or frizzy when dry. Color-treated hair, or over-processed hair. After a workout to reboot style. Busy moms. Anyone who wakes up with nasty hair 😉

HOW TO USE IT

Use on dry hair. Apply a small amount to frizzy, unruly areas. Brush through with a flat brush to smooth away frizz and creases/dents caused by hair clips, ponytail clasps, headbands, etc. For a more polished look, wrap sections around a brush and hit for 15 seconds with blow dryer heat.

Bombshell Volumizer for Super-Thick, Super-Full, Super-Luxe Hair

Futuristic foamy froth with fortifying Bamboo volumizes fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last for days.

WHY WE LOVE IT:

• Non-damaging, non-dehydrating, non-invasive hair volumizer
• Thickens strands without using the typical “thickening” ingredients such as alcohol, salt, or resins, that create volume by forcing up the cuticle so strands don’t lie flat
• Proprietary polymer/Bamboo blend surrounds each strand, mimicking “cuticle lifting” hair thickeners to create volume while allowing hair’s cuticle to remain closed and intact
• Hair feels natural and supple (not stiff, sticky or crispy)
• Gives flimsy, hard-to-style hair new “guts + grab” texture that can hold a style
• Texture, body and voluminous results last for days

WHO SHOULD USE IT

Anyone with fine, skinny, thin, limp hair who wants thick, full hair. Major volume without getting dull hair that looks dehydrated, feels rough, or is weighed down. Delivers big bold bombshell hairstyles with long-lasting volume that don’t flop or fall flat. Ideal for all fine hair types and textures including fine curly hair. Gives flimsy hair style-holding grip. Safe for color-treated hair and chemically treated hair.

HOW TO USE IT

Apply to damp hair. Dispense 2-3 pumps worth of foam into hands and pull through a section of hair from top to ends, continue until all hair is covered. Comb through to distribute evenly. Style. Can be blow dried or air dried.

Shine Spray

Best selling shine spray makes every style look sparkling and healthy ⁠— like diamonds in a can!

WHY WE LOVE IT:

• Breakthrough, light-weight flower-powered shine spray
• Even dehydrated hair looks glossy and healthy
• Non-greasy, non-drying
• Won’t weigh down or flatten your style
• No parabens, no sulfates, cruelty-free, gluten-free, vegan

WHO SHOULD USE IT

Everyone who wants super glossy, healthy looking hair. Add brilliant shine to dull, dry, dehydrated hair. Give new life to over-processed or damaged hair. Perfect shine spray for color-treated hair. Give a glossy healthy boost to drab, matte blonde, make grey hair sparkle, light up brown hair with rich, dimensional radiance. Great for curly and textured hair. Makes highlights pop.

HOW TO USE IT

After styling, apply a light all over misting for instant, intense gloss. For deep rich luminosity, hit it with a blow dry to infuse radiance into every strand.

Blow Dry Spray

Cut blow-dry time by 30% with this unique alcohol-free spray

WHY WE LOVE IT:

• Faster, less damaging blow drying
• Heat protection + hydrating, strengthening proteins
• Helps prevent dehydration, damage, color fade
• Alcohol-free, no parabens, no sulfates, cruelty-free, gluten-free

WHO SHOULD USE IT

Anyone who blow dries their hair. Essential for color-treated or dry, damaged or fragile hair.

HOW TO USE IT

Shampoo, condition then towel dry. Generously spray Speed Dry on hair and comb through. Apply other styling products as desired, then blow dry as usual. (But much faster.)

Thicken and Lift Spray

Instantly adds volume for bigger, fuller hair

WHY WE LOVE IT:

• Long lasting lift, body and fullness
• Not stiff, sticky or brittle
• Won’t yellow or darken color
• Use on damp or dry hair
• No parabens, no sulfates, cruelty-free, gluten-free

WHO SHOULD USE IT

Anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product.

HOW TO USE IT

Spray onto damp or dry hair, concentrating at the roots. Style as desired.

Firm + Flexible Hairspray

Finally a non-sticky, non-stiff flexible hairspray that won’t yellow or darken hair

WHY WE LOVE IT:

• Brush-able, flexible, touchable
• Won’t yellow, tarnish or cloud hair color
• Non stiff, non sticky
• Glossy finish + UV protection
• No parabens, no sulfates, cruelty-free, gluten-free

WHO SHOULD USE IT

Anyone who wants long-lasting style that looks, feels, moves naturally. Safe for color-treated, fine, fragile, dry, dehydrated, damaged hair. Perfect for layered hair, creating ponytails and updo’s. Makes beachy waves last longer. Controls natural waves and curly hair styles. Keeps hair in place. Smoothes flyaways and baby hairs. Great for curly and textured hair.

HOW TO USE IT

Shake can well. Spray from about 10 inches away. Or, spray onto a brush (or toothbrush) for more precise application.

Color-Safe Texturizing Spray

Instant volume and sexy texture without clouding your color

WHY WE LOVE IT:

• Instant fuller, thicker hair
• Ideal for beachy waves
• Doesn’t glue strands together when using hot tools
• Heat Protectant
• Paraben-free, cruelty-free, sulfate-free, gluten-free, vegan

WHO SHOULD USE IT

Anyone with fine, flat thin hair who wants volume. Perfect for pixie cuts or layered hair. If you want beachy waves. If you want long-lasting results. To revive oily 2nd day hair. Color-treated hair. Girls with curls and textured hair.

HOW TO USE IT

When using a curling iron/flat iron, spray hair section by section for bouncy curls or straight hair that moves. For major volume and fuller hair, flip head upside down and spray under-layers. Spray through midsection layers and rake fingers through to get sexy, undone finish.

Instantly rids blonde & gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness

WHY WE LOVE IT:

• Lavender-tinted foam neutralizes yellow and brassy tones instantly
• No-mess alternative to purple shampoo (use on wet or dry hair)
• Never sticky, stiff or crunchy for shiny, bouncy, supple results

WHO SHOULD USE IT

Anyone with fair/light color shades (blonde, gray, white, highlights); for all hair types and textures

HOW TO USE IT

• Use after shampooing and conditioning.
• Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
• Shake can well, then invert to dispense foam into palm.
• Apply directly to brassy areas or all over hair.
• Leave in and style as usual.

Instantly rids brunette hair of brassy tones; no mess; no crunch, no stiffness, no stickiness; soft volume

WHY WE LOVE IT:

• Blue-tinted foam neutralizes orange and brassy tones instantly
• No-mess alternative to blue shampoo (use on wet or dry hair)
• Never sticky, stiff or crunchy for shiny, bouncy, supple results

WHO SHOULD USE IT

Anyone with dark color shades (brunette, black); for all hair types and textures

HOW TO USE IT

• Use after shampooing and conditioning.
• Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
• Shake can well, then invert to dispense foam into palm.
• Apply directly to brassy areas or all over hair.
• Leave in and style as usual.

AVAILABLE IN PLATINUM BLONDE/LIGHT BLONDE, BLONDE, DARK BLONDE, RED, LIGHT BROWN, MEDIUM BROWN, DARK BROWN & BLACK

Best root touch up that covers greys + dark roots, refreshes highlights, thickens + perfects thinning hairlines

WHY WE LOVE IT:

• Root touch up powder covers grey seamlessly, even covers dark roots + extends highlights without peroxide
• Precise application, no mess like root cover up sprays
• Never stiff, sticky, or waxy like mascaras or crayons
• Looks completely natural, mimics hair’s reflective qualities
• Water-resistant formula, you can even swim in it
• No waxes, dyes, or parabens
• Can also be used to fill in hairlines and cover gaps to create the look of thicker hair

WHO SHOULD USE IT

This root touch up is perfect for anyone who wants to cover greys and dark roots, refresh highlights, or create the look of thicker, fuller hair. If you have a thinning hairline or gaps in hairline. Perfect for both natural and color-treated hair. Ideal for extending time between color treatments.

HOW TO USE IT

Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed.

To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

This innovative range features Naked Technology developed by Dr. Joe Cincotta. Transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no greasy feel, no crunch, no rigid cast.

The groundbreaking science behind “Naked Technology” is the proprietary Profaxil-18 Complex which:

• Reduces the molecular size of rich oils so that instead of sitting on the hair’s surface in “greasy” pools, these oils are micro dispersed and can penetrate and infuse curls with hydrating, lubricating moisture.
• The MEA-18 component of this complex rises to hair’s surface, where it creates a glossy, weightless seal that locks in moisture, smooths frizz AND feels dry to the touch.

The Pre-Shampoo Detangler adds slip to curls before you shampoo for tangle-free washing and a deeper, fresher clean.

• Faster, easier, pain-free washdays and fresher shampoo results
• No-knots wet-combing for reduced breakage + shedding
• Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface
• Coconut Oil helps moisturize to maximize slip and minimize breakage

This innovative range features Naked Technology developed by Dr. Joe Cincotta. Transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no greasy feel, no crunch, no rigid cast.

The groundbreaking science behind “Naked Technology” is the proprietary Profaxil-18 Complex which:

• Reduces the molecular size of rich oils so that instead of sitting on the hair’s surface in “greasy” pools, these oils are micro dispersed and can penetrate and infuse curls with hydrating, lubricating moisture.
• The MEA-18 component of this complex rises to hair’s surface, where it creates a glossy, weightless seal that locks in moisture, smooths frizz AND feels dry to the touch.

The Hooked 100% Clean Shampoo with Root-Locking Technology. Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage.

• Unique, sulfate-free formula leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
• Features a Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors
• Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers

This innovative range features Naked Technology developed by Dr. Joe Cincotta. Transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no greasy feel, no crunch, no rigid cast.

The groundbreaking science behind “Naked Technology” is the proprietary Profaxil-18 Complex which:

• Reduces the molecular size of rich oils so that instead of sitting on the hair’s surface in “greasy” pools, these oils are micro dispersed and can penetrate and infuse curls with hydrating, lubricating moisture.
• The MEA-18 component of this complex rises to hair’s surface, where it creates a glossy, weightless seal that locks in moisture, smooths frizz AND feels dry to the touch.

The Coco-Motion Conditioner instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce + elasticity.

• Weightless conditioner works deep inside strands
• No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s internal protein chains
• Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce and elasticity

This innovative range features Naked Technology developed by Dr. Joe Cincotta. Transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no greasy feel, no crunch, no rigid cast.

The groundbreaking science behind “Naked Technology” is the proprietary Profaxil-18 Complex which:

• Reduces the molecular size of rich oils so that instead of sitting on the hair’s surface in “greasy” pools, these oils are micro dispersed and can penetrate and infuse curls with hydrating, lubricating moisture.
• The MEA-18 component of this complex rises to hair’s surface, where it creates a glossy, weightless seal that locks in moisture, smooths frizz AND feels dry to the touch.

The Flo-Etry Vital Natural Serum instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce + elasticity.

• Instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
• Proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results

This innovative range features Naked Technology developed by Dr. Joe Cincotta. Transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no greasy feel, no crunch, no rigid cast.

The groundbreaking science behind “Naked Technology” is the proprietary Profaxil-18 Complex which:

• Reduces the molecular size of rich oils so that instead of sitting on the hair’s surface in “greasy” pools, these oils are micro dispersed and can penetrate and infuse curls with hydrating, lubricating moisture.
• The MEA-18 component of this complex rises to hair’s surface, where it creates a glossy, weightless seal that locks in moisture, smooths frizz AND feels dry to the touch.

The Shook Mix + Fix Bundling shake-to-activate spray combines powerful hydrators + crunch-free polymers for perfectly defined, glossy, frizz-free curls.

• Unique ”mix-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl bundling polymers for bouncy, defined “naked curl” results
• Proprietary Profaxil-18 Complex™
• Weightless polymers bundle curls without crunch, weight or stickiness for full, beautifully defined styles