ROOT COVER UP
Created to meet the needs of clients with color-treated hair,
COLOR WOW has an innovative array of problem-solving products containing only “good for you” ingredients.
COLOR WOW is the only brand to ban over 60 ingredients that can darken or distort color.
COLOR WOW products stop color fade, cover roots, keep texture smooth and shiny, & prevent hair loss. The brand extends to the styling station also. DREAM COAT anti-humidity spray took the industry by storm in 2019 and is just one of many products stylists are raving about.
ROOT COVER UP has been a proven winner since launch and the brand continues to pile up more than 60 industry awards.
Chris Appleton is the Creative Designer for COLOR.WOW and he continually stirs up the red-carpet with styles and finishes that are highly sought after. With a client list like Kim Kardashian, Jennifer Lopez, Dua Lipa, and products from Color Wow… well, how can you go wrong?