In July of 2014, OLAPLEX launched and it changed the hair industry forever.
OLAPLEX’s bond multiplying technology presented a new category in haircare that created opportunities to tackle more daring and challenging chemical services successfully.
The OLAPLEX Promise was to ensure the integrity of the hair during all chemical services. It gave hairdressers the ability to repair damaged hair while being able to push the envelope on their chemical services, achieving results not attainable without OLAPLEX.
Dean Christal, CEO and creator of OLAPLEX, instinctively knew that OLAPLEX had to be put into the hands of the people who would understand what OLAPLEX was all about…